Ecommerce continues to dominate the global marketplace, and 2024 is proving to be no different. With consumers becoming more accustomed to the convenience of online shopping, the eCommerce vertical is evolving at lightning speed. And as we approach the biggest shopping event of the year —Black Friday—the potential for advertisers to cash in on this growing trend has never been higher. So, if you’re not already leveraging the eCommerce vertical, now is the time to get on board.
But what makes eCommerce such a goldmine, and how to join the gold rush? Gear up, it’s time to learn all the bolts and nuts of eCommerce! Let’s dive in!
The State of Ecommerce in 2024 and Beyond
Let’s talk about statistics. As of 2024, approximately 2.71 billion people—around 34.5% of the global population—shop online, up from 2.64 billion in 2023. This number is projected to increase further, reaching 2.77 billion by 2025.
In terms of sales, global eCommerce revenue in 2024 is projected to hit $6.33 trillion, up from $5.82 trillion in 2023. By 2027, eCommerce is expected to account for 22.6% of all retail sales, further solidifying its role as a dominant force in global retail.
Best Ad Format for Ecommerce Offers
When it comes to driving traffic to eCommerce offers, OnClick (Popunder) ads stand out as one of the most effective formats. Unlike banners or native ads, pop ads are hard to ignore, as they trigger upon the user’s interaction. As a result, they have a higher chance to capture the attention.
Here’s why OnClick ads work so well for eCommerce:
- Wide reach: Your eCommerce offer reaches the user, regardless of what they’re doing.
- Immediate attention: users are taken directly to the advertiser’s landing page, making it perfect for online stores with fast and impulse-buy products.
- Massive traffic volume: OnClick ads work particularly well in dynamic verticals like eCommerce. They are effective across multiple regions and devices, giving you a broad audience reach quickly.
Pros and Cons of Ecommerce
eCommerce is one of the most beginner-friendly verticals. It’s easy to start, but success comes from knowing the ins and outs of the landscape. While you don’t need a massive ad budget to get started, knowing how to navigate the competition is key. Let’s dive into some pros and cons to help you decide if it’s right for you.
Here Are the Pros:
- Low entry threshold: eCommerce is an ideal vertical for beginners.
- Big selection of GEOs: as long as the internet is present, people will look to buy something online.
- Wide range of sources: the users ought to convert, the rest is out of the question; use Google, FB, social networks, pushes, popunders, etc.
- Simpler conversion: the users can be pre-engaged and don’t lose much after ordering a product that does not meet their desires.
- Fast payments: the users typically pay during checkout, which is why the commission can also be paid faster.
Time to Mention the Cons:
- Humble payouts: no need to fret, as high CR and large traffic volume are enough to tip the profit scales in your favor.
- Stiff competition: eCommerce has its own “sharks”, and there are plenty of newbies too.
Top GEOs to Launch Ecommerce Campaigns
According to our insights, the top GEOs for eCommerce in 2024 are:
- 🇬🇧 GB (United Kingdom)
- 🇩🇪 DE (Germany)
- 🇵🇭 PH (Philippines)
- 🇺🇸 US (United States)
- 🇫🇷 FR (France)
- 🇳🇱 NL (Netherlands)
- 🇪🇬 EG (Egypt)
- 🇮🇩 ID (Indonesia)
- 🇸🇬 SG (Singapore)
- 🇧🇷 BR (Brazil)
- 🇹🇼 TW (Taiwan)
Reasons to Launch Ecommerce Campaigns on Black Friday 2024
Black Friday and Cyber Monday aren’t just marketing buzzwords—they’re the peak of the eCommerce calendar. In 2023, online sales during these events skyrocketed to $11.3 billion, and that number is expected to grow in 2024. With an influx of high-converting offers and a heightened consumer willingness to spend, this period is a no-brainer for advertisers looking to scale their campaigns.
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Here’s why eCommerce is particularly lucrative during this time:
- High purchase intent: consumers are actively looking for deals, meaning higher conversion rates across the board.
- Tons of offers: brands roll out their best deals, creating ample opportunities for affiliates to promote lucrative offers.
- Record spending: U.S. consumers alone are expected to spend over $200 billion online during the holiday shopping season in 2024, which includes Black Friday and Cyber Monday.
Instead of Conclusion
Ecommerce is the evergreen vertical you can count on year-round, but nothing beats the potential of the holiday shopping season. With RollerAds, you have access to some of the most powerful ad formats to run eCommerce with and expert insights to help you win big. So, whether you’re a seasoned affiliate or just starting out, now’s the perfect time to capitalize on this vertical, marked by its high CR.
Stay ahead of the competition, use our features, and start profiting on eCommerce today!
