The conference may have ended over a month ago, but its impact is still resonating with us. From the sheer scale of the event to the incredible lineup of speakers and the invaluable connections we built with both current and potential partners, it’s safe to say this was a milestone experience for us.
The Power of Push Notifications
The most exciting part for us, however, was Pierre Bertin’s talk on how push notifications can revolutionize media buying strategies. We’re thrilled to share the full video of Pierre’s presentation along with a summary of the key takeaways, so you don’t miss out on this insightful discussion.
Affiliate World Conferences
Key Takeaways:
1. Push notifications are projected to reach $3 billion in 2024. In comparison, the overall online advertising industry is valued at $500 billion, meaning push notifications account for approximately 0.5% of the market. This presents a significant opportunity to leverage push notifications and tap into their revenue potential.
2. This ad format boasts a 4-5% click-through rate, far surpassing the 1-2% typical of email marketing. Push notifications are not only cost-effective but also highly personalized and adaptable for various verticals. Adding emojis can further boost engagement rates by up to 20%.
3. Contrary to common misconceptions, push notifications neither harm search engine rankings nor disrupt a webpage’s user experience. They continue to attract clicks and subscriptions in significant numbers.
4. Effective across multiple verticals, the success of push notification campaigns depends on proper targeting, budgeting, and campaign setup.
5. Push notification campaigns generate incremental earnings, with revenues increasing daily as the subscriber base grows.
6. Even with changes like Google’s new update introducing an unsubscribe button and an enhanced Google Safe Browsing (GSB) policy, push notifications remain a resilient and thriving ad format.
As a leading ad network specializing in push notifications, we are confident that this market remains dynamic and continues to deliver strong performance. While our focus is on stabilization and ongoing enhancements, we already have robust tools in place to adapt to GSB’s updates.
Insights on Running mVAS Campaigns
It was a true pleasure reconnecting with our long-time partners, with whom we’ve been navigating the industry together for several years. One such partner was Golden Goose, a global marketing agency specializing in performance-based mobile marketing worldwide.
Sharing with your their interview with Pavel Fedorov, an account manager at RollerAds, where he discusses insights on launching mVas campaigns, the challenges affiliates face, and how RollerAds can help overcome those obstacles.
Last Word
AW Asia 2024 was an exceptional experience, as always. Looking ahead, we have more conferences to attend and are excited for more valuable impressions and meetings with you. Please feel free to book a meeting with us so we can allocate time to answer all your questions.
ASW Las Vegas: Feb 3–4, 2025
AW Dubai: Feb 26–27, 2025
We look forward to connecting with you soon! If you still haven’t registered with us, it’s time to change that. Sign up and run your campaigns with RollerAds—we know how to drive success!
