Written by Pierre Bertin, Head of Business Development at RollerAds
Website traffic never comes easily, but that’s what makes digital publishing so fascinating and what sets professionals apart. SEO aficionados, publishing houses, and wizards of platforms like Google News and Discover are genuine artists, like painters or cooks.
Creating the perfect soufflé takes time, but the reward is well worth it—a vibrant online presence built on a solid foundation. Let’s build one for you, all while savouring a good vintage, shall we not? With RollerAds on your side, you can achieve the best traffic results, whether it’s SEO or something else.
SEO Optimization Is King
Search engines are the crème de la crème source of high-quality traffic. The organic flow they deliver comes from users actively searching for content like yours, meaning they’re already interested and naturally engaged.
But let’s be realistic—simply publishing a website and waiting won’t do. To increase visibility in search results, your site needs to be optimized for search engines.
Key On-Page and Off-Page SEO Factors for Improved Rankings
Both on-page and off-page SEO are essential for achieving higher search rankings. While on-page SEO is like setting the perfect table—it’s about fine-tuning every detail, from your content to your meta tags, off-page SEO is the art of building relationships, such as earning backlinks and managing your online reputation. Let’s quickly review the key recommendations for both factors.
On-Page SEO Tips
1. Create title tags that match search intent: Think of title tags as the irresistible appetizers on your menu—they should tantalize the taste buds while delivering what your visitors desire. Each tag must be relevant, summarizing your content while rolling in those important keywords.
2. Integrate keywords: Ah, keywords—the spices of the online world! Sprinkling them naturally throughout your web pages will not only attract visitors but also engage them with content that answers their burning questions.
3. Add engaging meta descriptions: Enticing summaries make your links irresistible. Although meta descriptions don’t boost your ranking directly, they contribute to click-through rates (CTR). Remember that the devil is in details.
4. Use high-quality images and video: Your content deserves to be visually appealing. Use crisp images and relevant videos to enrich the user experience, reduce bounce rates, and keep visitors lingering longer.
Off-Page SEO Tips
1. Build quality backlinks: Backlinks from reputable sites are like personal endorsements from the cream of the crop. Guest posting on established platforms or collaborating with fellow content maestros will not only enhance your backlink profile but also elevate your credibility. Backlinks and brand mentions signal to search engines that your site is valuable—an important factor when determining how high it should rank in search results.
2. Implement internal linking: Internal links are your digital breadcrumb trail, guiding visitors to related content and nourishing your website’s SEO health by distributing page authority.
Engaging on Social Media
Social media platforms are unique, and so should be your content for these platforms. Whether it’s Facebook, Instagram, Twitter, Pinterest, or TikTok, you need to resonate with the audience with your tone of voice.
Start with the polls and fun questions. Make sure to add interactive posts into your SEO mix. Then, forge a connection deeper by sharing behind-the-scenes glimpses. People don’t like faceless corporations and like to have some common grounds, fears, and aspirations that they can relate to.
Leveraging User-Generated Content
When it comes to authenticity and engagement, nothing beats User-Generated Content (UGC). Think about it, you engage the visitors to write the content for you—it’s a win-win! Of course, you need to control what is published on your website or social media, but small anecdotes and opinions about your brand can expand your library of content and contribute positively to the first impression your brand makes.
User contributions are similar to influence marketing, but they are even more genuine and relatable, and people trust their peers like no one else.
Why not run some delightful campaigns inviting user contributions, like contests or story sharing? Shining a spotlight on this content across your site and social platforms helps cultivate a community, enticing your audience to return for seconds (or thirds!).
Invest in Paid Media and Social Media Advertising
While organic methods are essential, investing a little money in paid media can yield surprisingly quick results. Implementing strategic pay-per-click (PPC) campaigns can enhance visibility faster than you can say “les escargots” (edible snails).
Be smart with your budget—experiment with A/B testing across different ad types and messages to find what resonates with your target market. Target your advertising efforts at landing pages that convert casual browsers into loyal devotees who come back for more.
Attract & Retain Users
The best way to build trust and boost user engagement is by interacting directly with your audience. This can be done through email newsletters or push notifications—both effective, but with key differences. Push notifications often outperform email campaigns, as they don’t require users to share personal information like an email address. They’re quick, seamless, and tend to deliver higher click-through rates.
Want a proof with some data? According to our network statistics, up to 10% of website visitors opt in to receive push notifications. Basically, every 10th visitor joins your subscriber list, ready to be retargeted.
Get Featured on Google Discover
Google Discover has a lot of untapped potential and traffic of quality, especially if your website is content-rich. To get featured there, you should follow the basic principles of SEO: tailored and high-quality content, regular publishing, and eye-pleasing first appearance. Once you get featured on Google Discover, all your subsequent materials also rank higher in terms of trust and credibility.
With RollerAds, getting featured on Google Discover is even easier. Our push notifications deliver more than just ads, we can help you inform your users about live updates, latest news, and top-notch publications. Your users never know what the next push notification brings, so they stay engaged and more interested in your content, creating a surge of activity on your website. Google sees that and sends your site to Discover’s flows.
Monetize Your Discover Visitors with RollerAds
Once you’ve attracted visitors through Google Discover, the next step is to turn that traffic into revenue. RollerAds can help you maximize your income by connecting you with advertisers willing to bid on your valuable, engaged traffic.
Whether you’re running a blog, an e-commerce platform, or any other content-rich site, we offer a variety of monetization methods that naturally integrate into the user experience, sometimes even enhancing it, much like well-chosen spices can enrich the flavor of a meal. Simply drop us a note, and we’ll work together to choose the right strategy.
Last Words
Getting more traffic to your website is never easy, but you don’t have to go hard either. With multifaceted approaches like SEO optimization, social media engagement, UGC, targeted advertising, and RollerAds’ tools, you can improve your chances of becoming visible online.
Patience is the key to any battle, but if you are dedicated, we can make your website visible and increase your earnings together. RollerAds is always by your side, and if you’re willing to put in some effort, let’s have a talk and see how we can help.
