RollerAds Product Update september 2022


We’re happy to share with you what we’ve been working on for the past month. Down below you can find information about the current product updates. We’re sure you’re going to like them!

Traffic Estimator

The traffic estimator is now available on CPC and CPM payment models across Push, In-Page Push, and Onclick formats!

Estimate the available traffic volume and necessary bids while creating your campaigns. An excellent tool for planning your advertising strategy. The estimator is sensitive to zones and feed’s black and whitelists, premium targeting, subscription ages, device, OS, and browser targeting.

Please note that traffic auction is volatile and the traffic estimator provides you only the estimation of the traffic volume that you will get.

New SmartCPC options

SmartCPC and SmartCPM became the hottest features in August, creating the best way to test RollerAds traffic and find the best-performing placements for each campaign.

So, we continue to improve them for even better and cheaper testing and also buying large volumes daily without fiddling with bids. Now you can spend more time developing new approaches and creatives (or just chilling out).

  • The “Bidding Strategy” fader allows you to choose whether you want to pay less than the average price to reduce the traffic cost, or above average to get more volume. SmartCPC campaign is profitable, but you want more volume? Just move the fader a couple of ticks to the right and get more traffic.
  • Do you have a whitelist of favorite zones and want to always be on top of the auction without changing bids daily? Just move the fader to the right even more! “Normalized buying” will throttle back the biggest zones so that you will spend more on smaller ones. Great tool for initial testing.
  • There is a ton of sources and placements that meet your targeting, but you don’t want to spend a ton of money testing them? Just limit every zone to the exact total number of clicks or impressions! After the limit is achieved, you’ll stop bidding on that zone. So, you can create a campaign and go to sleep. The morning will bring you some nice zones for your whitelists.

Please note that due to the nature of Push traffic this limit can be exceeded.

The maximum image size for creatives has been increased

Because we don’t like to spend time resizing images before adding them to creatives as well. So now you can upload even bigger images without the need to do anything. We’re saving you time, so you can spend that time generating more profit!

Report presets are now available also for Publishers

The good news for Publishers, they can now use report presets, which makes it even easier and quicker to generate reports.

That’s it for now, but as always – stay tuned for the upcoming month, we have a lot of new features coming soon! We’re trying our best to make our cooperation as smooth as possible, so if you have any ideas or requests, feel free to reach out.

Have a great month ahead!

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