While the summer ends, major sports leagues and tournaments begin. At the end of August, some cycling, tennis, rugby, and, of course, football events either have already begun or are about to commence.
In this article, we will present you with a list of key sports leagues and tournaments, so you can capitalize on event marketing and align your ad campaigns with your audience for maximum engagement. Buckle up, as we’re about to kick off!
Major Football Events
At the end of August, transfer windows tend to close, paving the way for the major football leagues & tournaments of the 24–25 season, which have already begun.
- Spanish La Liga (August 15–May 25)
- English Premier League (August 16–May 19)
- French Ligue 1 (August 16–May 25)
- Italian Seria A (August 17–May 25)
- German Bundesliga (August 23–May 17)
- North American Major League Soccer with playoffs (February 21–December 7, 2024)
- UEFA Champions League (July 9–May 31)
- UEFA Europa League (July 11–May 21)
Football, a.k.a., soccer, is one of the most popular sports around the globe. Even though some GEOs prefer other sports, e.g., NFL 🏈 in the USA 🇺🇸, cricket 🏏 in India 🇮🇳, or rugby 🏉 in New Zealand 🇳🇿, traditional football has a fan base of 3.5+ billion people worldwide. Much like English for marketing, football is probably the most universal pick for event marketing.
According to FIFA, 77% of football fans use mobile phones while watching a game on TV. It implies that people browse for other topics, being open to new offers from marketers. When it comes to accessing any kind of sports-related content, the stats are as follows:
- 45.7% of sports fans use smartphones
- 31.6% of people rely on tablets
Remember that sports fans, in general, are emotionally driven, so it’s easier to nudge them into impulse buying and shopping sprees. This works especially well with the fans of losing teams, making your offers appear like a consolation prize.
About 62.5 million fans are so obsessed with their clubs that they opt for “fantasy sports.” Basically, it’s like the FIFA or Pro Evolution Soccer (PES) video game series, but on a larger scale and with more frequent updates. People engage in fictional matches between virtual teams. It goes beyond just soccer, though; for example, the NFL is the most popular pick in the USA as a fantasy sport (79% of gamers).
Other Sports Events
Although popular, soccer is not the only sport with a bunch of tournaments going on. Here is a list of extra events for you to pick, if you’re not into classic football.
- US Open (October 26–September 9) — one of the oldest tennis tournaments in the world
- Vuelta a España (August 17–September 8) — cycling attracts many Europeans, and Spain 🇪🇸 is a popular GEO overall
- Pacific Nations Cup (August 23–September 21) — a popular rugby tournament, enjoying a large fan base in Europe and the Southern Hemisphere
- NASCAR Cup Series (February 19–November 10) — the season draws to an end, so the stakes also grow higher
- Major League Baseball (March 20–September 29) — the end of summer brings closer the end of another baseball season, so the teams will fight fiercely for final points
It should be noted that many sports events keep on going during the autumn, e.g., Ultimate Fighting Championship. NBA preseason, Formula 1, eSports tournaments, and so much more. Get to know your audience first, and the optimal event will always be there for you to align your campaigns with.
Conclusion
Autumn is all about harvest, including affiliate marketing. Reap the fruits of your labor with some event marketing, capitalizing on some of the most popular games and tournaments in the world.
From football to eSports, the catalysts for your ad campaigns are literally everywhere — you just have to know where to look for them. Fortunately, you are aware of RollerAds, and we know where to get some info to power up your campaigns and provide all the necessary infrastructure for you to profit.
