Written by Alexander Akkaev, CPO at RollerAds
The mind of an online marketer is always full of ideas and thoughts. There are more offers to test, more sources to try, and a ton of landing approaches to add to split rotation. Another pack of zones to blacklist. More custom bids to set. Should I fight the stat discrepancies or embrace them as a harsh reality? Why is my tracker at 99% load in the middle of the night? Oh, and changing domains in 154 campaigns across three traffic sources should be done ASAP. And how does my monthly profit goal look? 🤯
In my short three-year stint as a media buyer, both independently and as part of a team, I’ve come to the conclusion that the most valuable resource in this game is time. Every traffic-related task is manageable if time is not an issue. But traffic flows, and the end of the month approaches at a constant pace. With only 24 hours in a day, there’s always a feeling that you need more time to handle everything.
As a RollerAds CPO, I’m always looking for new ways to save our advertisers’ time—smart bid models, presets, premium traffic targets, and auto creatives. I strongly believe that the faster our clients can reach a positive ROI and the less time they need for maintenance, the better it is for them, us, and our respected website owners.
The best current solution for this is our CPA Goal bid model. When developing it, we aimed to combine all zone & bid-related tasks a marketer faces when testing a new source and offer into one automation tool. It takes two days, provided the offer is good, to reach the desired CPA.
To learn more about Alexander and his role at RollerAds, check out our interview with him.
How CPA Goal Works Its Wonders
CPA Goal bans zones that don’t convert, so you don’t have to do it manually. It also adjusts bids on converting zones to strike the perfect balance between hitting your conversion price goal and maximizing volume—like spending an hour calculating hundreds of custom per-zone bids, but automated and recalculated with every click and impression.
As the cherry on top, it fine-tunes bidding strategies for new zones that are just about to convert, optimizing your test budget. Imagine scaling your CPA payout and average CR against the average zone CPC to decide on bidding—but fully automated and recalculated for every zone, on every click and impression.
This model makes more adjustments than a human can manually and requires zero attention from a marketer. We designed it to be simple and compatible with most one-step conversion offers. The only setting left is a zone test budget relative to the conversion price—just in case the standard two-conversion price limit per zone doesn’t quite fit your flow.
Make the Most of Your Time with CPA Goal
If an offer has potential, it reaches the target CPA within 48 hours automatically 94% of the time.
CPA Goal campaigns last twice as long as the average in our system. We have plenty of 4-6-month-old CPA goal campaigns still running, never touched by advertisers.
If the target CPA isn’t met, the campaign idles itself, buying traffic at the lowest possible scale and bids. You can set it up and go to sleep—without worrying about waking up to a drained balance and zero ROI.
CPA Goal can’t do all your work. But it gives you the opportunity to concentrate on important things.
Start testing a pack of offers via CPA Goal (don’t forget to reach CpaRoll for those). Meanwhile, sort out important things like new landing pages and creatives. It’s always better to craft your own creatives, and if you need inspiration, look in our Creatives Library. Then check what’s up with those CPA goal campaigns the next day. Keep the best. Get to manual work on this stage when your campaigns yield the most profit.
Your time is valuable, and we strive to make every second with RollerAds worth it.
