How to Set Up Postback Tracking in Binom

1. Create a new traffic source in Binom.

Head to the “Traffic Sources” tab in the upper panel of the tracker and click “Create”.

2. Choose a template.

Binom has a default RollerAds source template. That’s why after opening the “New Traffic Source” tab, you need to choose the “Load from template” option.

Use the search to find the required template.

4. Adapt macros and the postback link.

Choose the necessary macros from the tab.

We recommend adding the “Feed Id” macro to the default list of macros to simplify future optimization. It looks like this:

You can add it to any available token, but the key step is to insert the postback link from your RollerAds advertiser account under the “Tracking” tab”.

Copy the link and paste it in the Postback URL field in the tracker.

Note: Don’t forget to change ={clickId} to ={externalid}.

5. Finalize integration.

Save the traffic source and start your campaign with it.

Recent Posts

  • IAB targeting for Direct Click: Overview & case study

    IAB targeting for Direct Click: Overview & case study

    Learn how IAB targeting helps optimize Direct Click campaigns and boost ROI. Explore a real RON test case with step-by-step optimization and actual results.
  • Top strategies in affiliate marketing this spring

    Top strategies in affiliate marketing this spring

    Discover proven growth hacks—from Direct Click and desktop traffic to domain redirects and smart testing—to boost conversions without wasting budget.
  • New RollerAds open beta: The full-cycle ad network

    New RollerAds open beta: The full-cycle ad network

    New RollerAds is in open beta. Explore the revamped full-cycle ad platform with one dashboard for all roles, a built-in CPA network, and a full mobile version.
  • RollerAds guide to Sites

    RollerAds guide to Sites

    Learn how to monetize your websites and landing pages with RollerAds Sites section. Connect your site, pass moderation, add placements, and start earning.
  • RollerAds guide to Campaigns

    RollerAds guide to Campaigns

    Learn how to add funds, create a campaign, set up postbacks for conversion tracking and smart bidding, read your stats, and scale winning strategies.