Now that summer is in full swing, it’s time to get ready to work. Brace yourself for the sports events season—everything from football to cricket—and keep up with all your campaigns to maximize your profit.
To make things easier for you, we’ve prepared an article listing ongoing and future key sports leagues and tournaments. But that’s not all—at the end, you’ll also find ready-to-use campaign kits for sports-related promotions, created by our experts. Let’s get started!
Major Football Events
Football, also known as soccer in some countries, is one of the most popular sports around the world. Fans gather to share the excitement and joy not only in stadiums but also on streaming platforms, which is an excellent opportunity for marketers who are looking for ways to increase their profits.
– Date: June 14–July 13, 2025
– Location: USA (12 US cities)
– Date: July 8–May 30, 2025–2026
– Location: Hungary
– Date: July 10–May 20, 2025–2026
– Location: Turkey
– Date: July 2–27, 2025
– Location: Switzerland
– Date: August 17–May 31, 2025–2026
– Location: Spain
– Date: August 16–May 24, 2025–2026
– Location: England
– Date: August–May, 2025–2026
– Location: France
– Date: August 23–May 24, 2025–2026
– Location: Italy
– Date: August 22–May 16, 2025–2026
– Location: Germany
Other Sports Events
Sports are some of the most popular activities in the world as so many people, groups, and organizations are involved in them. Approximately 3.7 billion people worldwide consider themselves sports fans. This number is projected to grow to 3.9 billion by 2028. And while football remains the most liked sport among people, other activities still have their fair share of fan base.
– Date: June 30–July 13, 2025
– Location: England
– Date: June 13–July 13, 2025
– Location: USA
– Date: June 17–July 16, 2025
– Location: India & Sri Lanka
– Date: September 30–November 2, 2025
– Location: India & Sri Lanka
– Date: 5–21 September, 2025
– Location: UAE
– Date: July 5–27, 2025
– Location: France
- League of Legends MSI (Mid-Season Invitational)
–Date: Jun 27–Jul 12
–Location: Worldwide
- Championship League 2025 (Snooker)
–Date: June 30–July 23
–Location: the UK
As of the beginning of July 2025, there are tons of events available, and the aforementioned options are just the tip of the iceberg. If they are not enough or don’t inspire you enough, you can always contact our managers in search of an event that should boost your income. Just register on our platform and reach out either to your AM or our support team.
By the way, recent studies show that 95% of viewers have mobile devices in hand while watching TV. In the case of sports matches, this behavior plays a massive role in targeting the audience—with the right creatives and ad copies, you can support fans’ excitement and offer a way to participate in the game from the comfort of their house.
Sports-Related Campaign Kits
To help you tap into the sports season more easily, we’ve prepared several campaign kits featuring optimal bids and high-converting traffic presets. Just follow the recommended settings—and watch your profits grow.
Push Campaigns
Push notifications are a cost-effective, high-engagement ad format that delivers messages directly to users’ devices—even when they’re not actively browsing. With click costs as low as $0.001, they offer 100% delivery rates and CTRs of up to 8%.
OnClick (Pop) Campaigns
OnClick or pop ads is an ad format that doesn’t require a creative. Once a user comes to a publisher’s website, your target URL automatically opens in a separate window or a tab. These ads are cost-effective (CPM-based) and easy to integrate, which makes them an ideal solution for affiliates seeking less hassle, broader reach, and high ROI!
Direct Click Campaigns
Direct Click is a high-converting ad format that drives premium, engaged users straight to your offer page through strategically placed links on high-traffic websites. With no creatives needed, CPC pricing, and optimized placements, it’s a hassle-free, performance-driven solution perfect for affiliates looking for strong ROI and targeted traffic.
Closing words
Sports seasons remain the most lucrative times of the year for affiliate marketers. People watch games, browse results, and take little breaks in between. All that gives you opportunities to show them your product right when they’re ready. If they can’t watch a game from their region, how about a VPN? Can’t stay awake for the whole game—add energizing supplements to a shopping cart with one click.
Start by choosing an event, then prepare your creatives, navigate your target audience, and off you go. With RollerAds you can skip notorious steps like researching and analyzing, and get straight to the campaign launching.
And if you haven’t started yet, you can still join right now—some leagues and tournaments continue on till late May. Don’t waste your chance—join now!
