China is a modern economic powerhouse. Being remarkable for its huge profit potential, this GEO is classified closer to Tier 1 than Tier 2 countries. The population of Mainland China is 1.4 billion, and the country’s Internet users exceed 1.1 billion. Such a high number creates an equally high demand for online content.
Despite that, many Chinese traffic distributors don’t fully monetize their audiences, creating a market with untapped potential. Although these users are behind the Great Firewall, there are effective ways to leverage international strategies to increase traffic value. In this article, we’ll explain why you should consider monetizing Chinese traffic with a global ad network like RollerAds.
Why monetize traffic with a global ad network
It’s probably no secret to anyone that the Chinese Internet is drastically different from its Western counterpart: it is characterized by strong regulations and a focus on local platforms. These and other factors create a seemingly challenging environment for foreign advertisers to join the game and boost such traffic monetization.
The downside for the local platforms is that they’re, for the most part, operating only within the local market and use Chinese payment processors. However, there’s a way to enhance Chinese traffic monetization by joining a global advertising network like RollerAds. By working with such networks, you not only make the most of your traffic but also tap into a robust set of smart algorithms that take the burden of monetization off your shoulders and simplify work.
At RollerAds, we provide our clients with a 100% fill rate, great eCPM, SEO-boosting approach, fast and frequent payouts (wire transfer in USD), and a full control over the ads shown to your users. With us, you’ll have access to exclusive global advertisers and proven ad formats that will increase your earning potential.
RollerAds has earned its reputation as a secure ad network that strives for quality and results, and the numbers show that: 50k+ advertisers and 19k+ publishers trust us, and we deliver 7+ billion impressions and 10+ million clicks daily.
Ad formats that perform best with Chinese traffic
Aside from strict Internet regulations, another key feature of the Chinese digital space is that it’s dominated by mobile devices (more than worldwide). Approximately 78% of China’s population browses the net from mobile, which means that you need to use ad formats that are tailored for these devices.
When speaking of the Chinese audience, you need to keep in mind several things: the general population spends 8 hours daily on the Internet on average, China is the world leader in mobile gaming, and short-form content is highly popular with Chinese users (which is natural, considering that TikTok was created in China).
All of that is, in one way or another, connected to mobile devices. Combining these factors creates a formula for success in the Chinese market: flashy, interactive ads designed for mobile devices that instantly grab users’ attention. And if we’re going mobile-first, then we need appropriate ad formats: Push, OnClick (Pop), and Direct Click, which are RollerAds’ top-performing ad types (apart from native, video, banner, and social media ads that are also popular in China).
High-demand verticals among Chinese users
Now that you have an idea of enhancing Chinese traffic earnings, one thing left to do is to figure out which verticals are in high demand among Chinese users. As a high-tech frontier, China is obsessed with super-apps that combine several functions in one, from messaging to booking a taxi, with WeChat being a prime example. Besides WeChat, there are Alipay, Amap/Gaode Map, Douyin (local TikTok), and others, with most of them being necessary not only for Chinese citizens but also for tourists. In addition to apps that help with everyday life, other popular categories include AI assistants, eCommerce, and Utilities. Considering all of that, it’s a safe bet to go with mobile app verticals.
Benefits for Chinese traffic distributors
Up until this point, we’ve been focused on the Chinese digital market and its nuances, but let’s look at the broader picture. If you have just found out about RollerAds, you might wonder exactly what benefits Chinese traffic distributors get when working with us. Let’s take a closer look:
- Full transparency. While we constantly update our platform to delegate as much manual labor as possible to algorithms, at RollerAds, we still believe in complete control over what you’re doing. Therefore, we ensured that our publishers can see the exact data on what works and why, and have control over the ads.
- Mainstream verticals only. Verifying that your ads comply with the law takes time that could be spent earning money. But with RollerAds, you don’t have to think about any of that, as our ad network works with the mainstream and whitehat verticals only. This is handy, given China’s laws.
- Chinese representative. To successfully operate on a global scale, you need to have inside knowledge, especially if you’re dealing with an intricate market, like the Chinese one. Gladly, RollerAds has its own Chinese representative, so you can achieve your goals with ease.
- Trustworthy payout method. A successful partnership is built on mutual trust. You trust us with your earnings, that’s why, when you want to get a payout, we use only the most reliable options, like wire transfer.
- No strict entry barriers. RollerAds isn’t an exclusive club for a select few. Everyone is welcome in our ad network, no matter the experience and how large or small your websites are.
- Dedicated manager and support. We know better than anyone how dynamic the affiliate marketing industry is, and how crucial quick help can be. As a result, all of our clients have account managers, and our support team is available for any help you may need.
To learn more, you can check out the video about traffic monetization on RollerAds YouTube channel.
How to start monetizing with RollerAds
Before we end, here’s a guide on how to create a publisher account and start monetizing your traffic with RollerAds.
- Register as a publisher by entering your work email address, and wait for the reply with the password.
- Then, go to the “Sites” section and add your platform (or platforms, if you have several websites) through the “Add new site” button.
- Before you can start monetization, we will need to review your website and analyze it to confirm that it is yours and that it contains approved content (for example, it should not have adult content).
- Finally, add where and how ads should be placed on a page. After that, the system will generate JavaScript code that you simply enter into your website’s HTML.
Final thoughts
The Chinese market has tremendous monetization potential, which many local and foreign webmasters don’t fully realize. While Chinese advertising platforms are a viable option, they’re not the only choice. You can easily work with a global ad network like RollerAds and see its potential reflected in the numbers.
With RollerAds, you have access to the whole world without limits. Join the ad network, where the partnership is transparent, and everyone gets robust monetization tools, swift payments, long-term support, and much more. While you’re here, you can read our other article about Chinese traffic, where we explained its potential and shared valuable promotional tips.
