Starting from June 2026, RollerAds has been operating as an enhanced full-cycle ad platform. Under the full-cycle description lies the meaning that our platform now combines all affiliate marketing processes in one workspace: you can get offers, launch campaigns, and monetize your traffic in one place—without switching between different accounts or services.
One of the most exciting developments, especially for affiliates, is that RollerAds has introduced the CpaRoll affiliate network into its ecosystem, and now our users have full access to 300+ top-performing offers and exclusive in-house deals right from their RollerAds account.
Earlier, we explained how to launch an offer on RollerAds traffic—in just one click, actually. In this case study, we’ll show how the new workflow works in practice: from selecting an offer inside RollerAds to launching a campaign on RollerAds traffic and reviewing the results.
The main goal here is to demonstrate how quickly you can go from offer discovery to campaign launch within a single platform. As a bonus, this particular campaign delivered 72% ROI in 15 days. We won’t dive into the optimization details due to the specifics of this case study, but we’ll walk you through the launch process and share the results. Let’s get started!
Picking a RollerAds offer
To get started, make sure you have an account on Rollerads. Head to the Offers section, where you’ll find 300+ carefully selected offers across multiple verticals, including exclusive in-house deals available only within the RollerAds ecosystem. If the Offers section hasn’t been activated in your account yet, simply open it once and click the Open Offers section to unlock access to the full offer catalog.
There, you’ll find Featured offers (top-performing and in-demand campaigns) and All offers (the complete catalog of available products and services). You can sort offers by ID, payout, and maximum payout, and filter them by conversion type, country, and status (in-house, featured, or my offers). The latter contains offers you’ve already interacted with and can also be accessed from the My offers tab in the top menu.
Now, let’s get to the case study itself. Without spending much time filtering, we chose one of the most well-known and promising products—the Opera browser CPI offer.
Here are the campaign settings.
Format: OnClick
Bid model: SmartCPM
Offer: Opera browser CPI
Vertical: Utilities
GEO: Brazil (BR)
Device: Desktop
OS: Windows
Launching a campaign on in-house traffic
On the new RollerAds platform, you can launch an offer right from that offer’s page.
2. Below the offer description, you’ll find several payout options based on different targeting criteria (in our case, GEO). Since our plan was to launch in Brazil, we chose the fifth option.
After that, we clicked the Launch at RollerAds button.
3. The button leads to the campaign creation page, with all the necessary fields already pre-filled. We selected the OnClick ad format and the SmartCPM bid model.
4. Then, we named the campaign and inserted the tracking link.
When launching an offer with RollerAds traffic, you can use a custom tracking URL instead of the default one:
- Switch on the Custom Target URL toggle.
- Select the macros required for tracking.
- Copy the ready-made link and add it to your tracker.
- Insert the link generated by your tracker into the Target URL field.
This means you can easily launch campaigns with pre-landers, use your own tracking links, and enjoy a smoother offer launch process.
5. As mentioned earlier, when launching an offer with RollerAds traffic, all required targets are already pre-filled. In the GEO settings, we see a list of preselected countries.
As our focus is exclusively on traffic from Brazil, we removed the rest and kept only the required GEO.
6. The device settings were also pre-filled, as well as the Browser field, excluding Opera—as we needed to target only users who didn’t have this browser installed. We then added the missing target ourselves: Windows in the OS field.
7. Based on insights from our account manager and our own experience, we compiled a whitelist of zones and feeds.
Note: While whitelists are designed to improve performance, they may produce different results even in similar campaigns. For this reason, we do not share them in case studies. If you need assistance, you can always contact your account manager or our support team.
8. Then we filled in the frequency capping settings—one impression every 24 hours.
9. We entered the maximum CPM we considered most appropriate for the test and set a custom bid for the feed from our whitelist. Do this only if you have the necessary expertise or recommendations from your account manager. We also added a daily budget and submitted our campaign for moderation.
Campaign launch results
Let’s talk about the launch process first. It turned out to be much faster than in a typical affiliate setup. Since the offer data and campaign parameters were already pre-configured, there was no need to switch between multiple platforms or manually transfer settings from a CPA network to an ad platform. Most fields were pre-filled and required only a quick review and a few minor adjustments before the campaign was ready to go live.
As for performance, this campaign turned out to be one of those rare cases that was profitable from day one. Of course, we monitored its performance daily and made a few adjustments to zones and feeds along the way. We won’t dive into the optimization details, but the results speak for themselves.
Overall, the campaign ran for 15 days and delivered the following outcomes.
Revenue: $755
Cost: $439.02
Profit: $315.98
ROI: 71.97%
Closing words
Affiliate marketing can be hectic and daunting at times. With this in mind, we updated the platform (and continue to improve it) to make your work easier. Not only can you now find top-notch offers within the platform, but you also don’t need a separate account to launch them. Better yet, you can launch them on RollerAds in just one click.
While our offers are the crème de la crème, especially the in-house deals (which we promise to cover in a future case study), they also deliver great results on other traffic sources, so the benefits extend beyond the RollerAds ecosystem.
Try it out yourself, and if you hit a bump in the road, our support team and your account manager will help smooth the way. If you’re not part of the community yet, register and let’s get rolling toward higher profits together!
