A lot has happened at RollerAds since our last digest at the end of July. The platform got several updates, the team traveled around the world for fall conferences, and RollerAds turned seven. Here’s all of it in one spot, so you don’t need to go digging through our socials.
Product updates: Features and add-ons
Our product team has been busy since July, introducing new features and add-ons. Here’s what’s new.
Auto-recharge keeps campaigns running
Campaigns won’t stop just because someone has forgotten to top up. You can set a balance threshold, a recharge amount, and a card in the Finances tab. When the balance drops below the threshold, it will be automatically topped up. The settings can be changed at any time.
Direct Click: Choose your traffic type
You can now choose which traffic your Direct Click campaigns run on:
- All traffic: The widest reach and the most volume
- Only domain traffic: Parked domains only. This is the option we’d recommend, as it brings you visitors with the most clearly defined intent.
- No domain traffic: Everything except parked domains
To turn it on, go to Campaigns, click New campaign, choose Direct Click, and activate Traffic type.
Update for domainers: Tag up to 500 domains at once
Domain tags got a bulk mode. Select up to 500 domains in your list, click Manage tags, and apply one tag to all of them. Our guide to domain tags shows how to plan tags and use them in reports.
Latest events & upcoming meeting opportunities
September began in Cancun at Affiliate World Americas. Affiliates were looking for quality traffic for Finance, Nutra, and Entertainment, and new partners wanted to know about our Direct Click and IAB targeting. We also recorded four conversations with partners, which you can find in the recap.
After Cancun, the team met partners at DMEXCO in Cologne in late September and at ICANN87 in Bali in October.
Here’s where you can catch us next:
- SiGMA & AGS, Rome, Italy: November 2-5. Our VP of Growth and Partnerships, Renz Gonzales, will host a panel discussion and give a pitch.
- Chiang Mai SEO, Chiang Mai, Thailand: November 9-13
- NamesCon, Miami, USA: November 11-12
- Affiliate World Asia, Bangkok, Thailand: December 9-10
Schedules fill up fast at every event, so it’s best to book a meeting in advance.
Seven years, seven continents
RollerAds is seven years old. We celebrated with a party in Shanghai, and by all accounts it was one of the most epic ones we’ve had.
Then we turned our birthday into a month-long worldwide tour. Throughout October, we visited one continent at a time across all our social channels and posted about the GEOs, verticals, and formats that work there right now. Along the way, we ran seven giveaways with $50 to $150 in RollerAds credit for each.
The big prize is still to come. Three partners will each get $500 on their RollerAds balance. All those who hit $1,000 in October were automatically entered: spend for advertisers, revenue for publishers, or payouts for affiliates. We’ll be picking the winners at random in early November and announcing them on our socials. All the details are in the anniversary post.
Articles and publications worth your time
The content team didn’t sit still either. If you missed anything, here’s a quick catch-up.
Interviews
Pierre Bertin, our Chief Business Development Officer, sat down with Authority Magazine to talk about the future of ad tech. The key takeaway: ad tech’s next big step will come when all our current tools work seamlessly together. He also discusses why AI will have the greatest impact behind the creative and what Google’s exit from parked domain ads taught the industry. Plus, how ad tech can become simpler to understand.
Our VP of Growth and Partnerships, Renz Gonzales, joined affiliate marketing after working in the financial sector and sales, starting at an in-app ad network in 2018. In his interview, he shares how newcomers can break into the field. He also explains what he looks for in a partnership, including how well it handles issues like traffic quality.
Our BizDev Manager in China, Xinyi, explains the process of setting up domain parking at RollerAds, from linking a portfolio via nameservers, CNAME records, or API to selling your domains. If you have dozens of domains or more, start with this guide.
Guides
- Best GEOs for affiliate campaigns in 2026. A country’s tier tells you less than you’d think. The same GEO can be cheap for one format and expensive for another. An OnClick CPM in India is around $0.1, and in Brazil it’s about $3.5.
- Affiliate marketing explained. Five steps from selecting an offer to getting paid, with an example campaign achieving 71.97% ROI.
- How affiliate networks work. Who does what: the advertiser, the affiliate, and the network. And the six different payout models (from CPA to RevShare), all explained in plain English.
For domain owners
- Choosing a domain monetization platform. A checklist to look beyond the headline payout. How quickly do you get your revenue data? Do your reports show you each domain individually? Can you easily manage a large portfolio?
- Domain tagging in RollerAds. How to group your domains by niche, region, or purchase batch and then see which of those groups is the most profitable.
More to come
We have a lot going on this month already: picking the giveaway winners, three events, and new guides and GEO insights on the way. The best way to keep up with everything we do is to follow us.
Got a topic you’d like us to cover or a feature you’re missing? Let our support team know. And if you’re not with us yet, sign up for RollerAds and see what’s new for yourself. Stay tuned for more!
