New features, fresh updates, upcoming events—looks like our what’s new list needed its own home. So, welcome to the first RollerAds digest!
Recently, we rolled out the major update we’d been preparing for a long time—our new platform: a full-cycle advertising ecosystem. Thanks to everyone who joined the beta stage and shared feedback! Your insights helped shape the platform into what it is today.
Now, it’s time to share what else is new: product updates to simplify your workflow and improve results, fresh publications to help you navigate affiliate marketing, and other news worth keeping an eye on.
Product updates: Features and add-ons
Our developers have been busy, and no, they weren’t just making things look fancy. Here’s what they were working on behind the scenes.
“My offers” found its deserved place
We’ve added the My offers tab inside the Offers section to give you a dedicated space where all your offers are collected in one place.
Sort and filter your offers by date, payout, conversion, category, and more, or find the specific offer you want to check stats for.
- All your active and previously used offers are now in one tab
- See quick stats for a specific offer to get a performance overview
- Quickly access detailed offer statistics whenever you need more data
Add your tracking URL when launching built-in offers on RollerAds
You can now use a custom tracking URL instead of the default one specified in the offer (leading to the offer’s landing page or product) when launching built-in offers on RollerAds.
Simply add your pre-lander URL and the required macros—all other necessary settings will be pre-filled.
High User Engagement traffic preset is up for grabs
Our optimization team has been busy (and probably forgot what weekends look like) putting together the perfect whitelist for your Push campaigns—High User Engagement traffic preset.
After analyzing campaign performance and testing multiple sources, they’ve selected the best-performing zones and combined them into one ready-to-use preset.
Ad format: Push
Bid model: SmartCPC (recommended bid slider position: middle)
OS & device: Mobile Android
To get the most out of this preset, we recommend running it with SmartCPC and keeping your bid uncapped. A lower bid may prevent your campaign from accessing the best placements.
Currently performing GEOs: 🇮🇩 ID | 🇵🇭 PH | 🇳🇱 NL | 🇫🇷 FR | 🇧🇷 BR
The preset will continue to evolve as we monitor performance and add new high-performing zones.
Replace domains all you want
A little shortcut for your campaign management toolkit. You can now update a domain across multiple campaigns at once. There’s no need to update each campaign one by one anymore.
Choose the campaigns you need, add the new domain, and you’re all set.
Direct Click rates just joined the party
We’ve finally compiled the rates list for Direct Click campaigns:
1. Go to the Campaigns section
2. Head over to the Rates tab
3. Filter rates by the ad format and target GEO
Check the average rates for your GEO of interest before launching a campaign. And if you have any questions or need more specific bids for selected verticals, just let us know—we’ll be waiting for you in the in-platform chat.
Update for domainers: Add tags and group your domains
Love keeping things organized, with everything in its place? We’ve got you covered.
Now, you can add tags to your domains to group them into categories either during the integration phase or later directly on the platform:
- Quickly find the domains you need using the tag filter
- Get detailed stats for the specific category of domains
Latest events & upcoming meeting opportunities
They say, “The world is your oyster,” and we couldn’t agree more. Over the past month alone, we’ve traveled from London’s iGB L!VE to New York’s Affiliate Summit East to discuss new opportunities and ways to help you grow with RollerAds. Thank you to everyone we met along the way—it was great connecting with our existing partners and building new relationships!
We’d love to stay a little longer in New York, but duty calls. We’re already looking forward to meeting you at ChinaJoy in Shanghai on July 31–August 3 and Domain Summit in Kempten on August 17–18, 2026.
Book a meeting with Xinyi to discuss traffic opportunities in China via email x.chen@rollerads.com or on Telegram: @sydneyinparis.
And catch up with Rey to discover what we have in store for the European market: calendly.com/reynardrion or via email reynard@RollerAds.com.
RollerAds is the Best Push Network by MAC Awards
Thanks to everyone who voted for RollerAds in the MAC Awards! We did it!
We’re honored to be recognized as the Best Push Network and grateful to everyone who has been supporting us along the way. Every partnership, campaign, and piece of feedback helps us grow and improve.
Articles and publications worth your time
Our content team wasn’t sitting idle too, creating materials and guides together with our experts. So if you still haven’t had the pleasure to take a look at our latest publications, it’s high time to do it.
Ad fraud and how to deal with it
We take traffic quality very seriously and do everything to protect our users from ad fraud. To help you understand how ad fraud works, its types, and how ad platforms tackle it, we’ve compiled a detailed article on our blog: How ad networks fight ad fraud and why it matters.
Although ad networks do their best to fight ad fraud, invalid traffic can still sneak in. We’ve covered how to spot it and what to do if you suspect low-quality traffic in our Guide to protecting campaigns from invalid traffic.
Ad formats in the limelight
To help our users choose the right ad format for each case once and for all, together with our experts, we’ve created a comprehensive guide explaining each ad format in detail: how it works and when to use it. Plus, inside, you’ll find recommendations for each format based on GEO, vertical, device, and average bid—it’s definitely worth your time.
Launching an offer inside RollerAds: A hands-on case study
We’ve chosen an offer from our built-in affiliate network, launched it on our own traffic, and harvested the results. While doing it, we documented each step and wrapped it all up into a case study. Haven’t tried our full-cycle experience yet? See how easy and exciting it can be: Case study: Launching a built-in Opera CPI offer on RollerAds traffic.
More to come
We have plenty of exciting updates cooking and waiting for the right moment to go live. Follow us on social media and keep an eye on our blog to be the first to know about new features, guides, and case studies.
Have a topic you’d like us to cover? Need a specific guide or have a question? Have ideas or suggestions for improving the new platform? Reach out to our support team—they’ll make sure your request gets to the right people.
Stay tuned for more!
