Know Your Vertical: Sweepstakes

The vertical of sweepstakes is among the top-performers, marked by its simplicity and efficiency across multiple GEOs. The visitors have to sign up to win something, whether it’s a new iPhone or a coupon for a favorite fast-food restaurant.

This vertical is attractive to both affiliates and advertisers because it can be a highly profitable niche. Sweepstakes convert well thanks to their lucrative prizes and simple participation mechanics. Additionally, few people can resist the temptation of winning a freebie, making sweeps fit the affiliate marketers like a glove.

Among the most popular GEOs are the United States, Europe (FR, DE, GB, ES, IT), Southeast Asia (TH, MY, PH), Saudi Arabia, and India.

Sweepstakes are popular in digital marketing for several reasons

  1. Cost-effectiveness. Sweeps can be a cost-effective way to reach a large audience compared to other forms of advertising. At a relatively low cost, marketers can run the ads through various channels, including social media, emails, display ads, pushes, and onclicks. RollerAds helps you to promote sweepstakes offers using web push and pop-under formats.
  2. Bait for prospects. It’s an effective way to attract and engage with the potential customers. By offering an attractive prize, businesses demonstrate their goodwill and invite their clientele to learn more about the brand.
  3. Build customer database. Sweepstakes allow businesses to collect valuable customer data, such as email addresses, phone numbers, and demographic information. This data can be used to build a customer database for future marketing campaigns.

Everything You Need to Know About Running Successful Sweepstakes Campaigns

Types of Sweepstakes Funnels

There are two most popular funnels: SOI (Single Opt-In) and DOI (Double Opt-In).

SOI sweepstakes require users to provide their personal information, such as email, social account, or phone number. DOI sweepstakes do the same but also ask to confirm the info via email or SMS.

Another popular funnel is the CC Submit (Credit Card Submit), where the users provide their credit card information to enter the sweepstakes.

Choosing the Right Prizes

The prizes you offer in your sweepstakes campaign can make or break your campaign’s success. It’s essential to provide prizes that resonate with your target audience. For example, if you target gamers, offering a gaming console or a popular video game can be effective. Similarly, offering a gift card to a popular restaurant can be a great incentive if foodies are your cup of tea.


Pre-landers are a must for sweepstakes campaigns. It is a landing page that users see before they enter their personal information. The pre-lander should be designed to grab users’ attention and encourage them to enter  sweepstakes. It can include a questionnaire, survey, or game to increase user engagement.


Creatives are another crucial aspect of sweeps campaigns. Like a pre-lander, creatives should be designed to catch users’ attention and motivate them to take action. Using bright colors, bold text, and relevant imagery can help your creatives stand out, improving your CTR as a result.


Wise targeting is essential for the success of your sweepstakes campaign. You should take your time and choose your audience carefully to ensure that your campaign reaches the people most likely to be interested in your products or services. Targeting can be based on various factors, including location, age, gender, interests.


Analyzing your campaign’s performance is vital to overall success. You should track and analyze your campaign’s data to determine which targeting options, creatives, and pre-landers perform best. You can then optimize your campaign based on this dataset to improve its performance.


Sweepstakes can be an effective way to generate leads, promote products, and increase brand awareness. To run a successful sweepstakes campaign, it’s essential to understand the different types of funnels, select the right prizes, use matching pre-landers and creatives, target the right audience, and analyze your campaign’s performance. By following these simple steps, you can launch a successful sweepstakes campaign and achieve your marketing goals. And with the help of RollerAds, your chances of achieving them are through the roof!

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