4th Birthday Q&A with Andrey, CEO & Co-Founder

This October, RollerAds proudly marks its 4th anniversary. It’s been a long journey, so it’s time to do a quick recap. We’re here to interview Andrey, RollerAds CEO and Co-Founder — he is at the core of all our operations.

Q: Can you highlight the primary achievements over these four years?

A: RollerAds has always been about people and for the people. Our foremost achievement is the incredible team we’ve built and our enduring relationships with our clients. One couldn’t exist without the other, so together, they form the robust foundation upon which we aim to continue growing and achieving remarkable results.

Q: Are you satisfied with where the company stands today?

A: Absolutely. I genuinely believe our product meets key market needs. Even if there are areas yet to be perfected, we’re working diligently to address them. Over the past four years, we’ve established a workflow where we pay heed to our client’s feedback and adapt our product accordingly. This flexibility and customer-centric approach steer our growth in the right direction, as evidenced by our positive trajectory.

Q: Can you share the core principles that have directly influenced the company’s success?

A: At the heart of our operations lie honest and transparent win-win relationships with clients. Quick profits do not drive us. Instead, we prioritize long-term, mutually beneficial collaborations.

Q: How do you prioritize new features and updates for the platform?

A: Our main goal is to enhance the platform’s efficiency for publishers and advertisers. Success, for us, is quantified in terms of revenue — an increase in revenue across all partner types indicates that our choices are sound. On the technical part, we employ advanced machine learning models and base most of our decisions on data analysis. This ensures our platform’s continuous and strategic improvement, aligned with our broader goals.

Q: What are your future plans for the company?

A: Our top priority is to ensure that our clients get everything they need from our services. We’re always looking to go bigger and better — that means expanding our traffic volume and adding some cool new features. While always setting the bar high for ourselves, we’ve got our eyes on the bigger picture too: becoming the go-to leaders in performance marketing and shaping its future trends.

We’re celebrating the 4th — all thanks to you, dear partners, who have been working with RollerAds over these 4 years. Thank you for your support, trust, and achievements. Let’s see what the future holds for us, together.

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