Figuring out the desirable cost per click (CPC) or cost per mille (CPM) before the campaign is launched can be a daunting guessing game. Imagine if there was a way to input a more certain value, like how much you’re willing to pay for a conversion, and let the bid adjust automatically. Fortunately, we have implemented a brand new bidding model on our platform — CPA Goal, which focuses on conversion costs when setting your ad spending threshold.
What is CPA Goal
CPA Goal is a new way of launching a campaign based on some pre-established bidding principles for optimizing cost per click to achieve a target CPA. Our experts packed their expertise into a few sets of optimization rules. This way, you can get your campaign converting within your desired CPA and just forget about setting your CPC/CPM rates.
Similar to traditional campaigns, you pay for clicks or impressions. Yet, in case of CPA Goal, you don’t have to input the CPC or CPM yourself — it is calculated automatically. Pay less, while meeting your KPIs!
How It Works
You have a desired Target CPA, and we have extensive data for each zone that allows us to adjust bids to meet your needs. When you launch a new campaign, our system sets a unique bid for each zone, aligning the cost of traffic acquisition with the cost of conversion based on pre-established principles.
Principle 1: If the conversion cost in a zone is higher than the target CPA, the bid for that zone is lowered.
Principle 2: If the conversion cost in a zone is lower than the target CPA, the bid for that zone is increased to provide more traffic volume.
Principle 3: Zones with no conversions or poor performance are excluded.
Principle 4: For zones without conversions, bids are adjusted based on the average campaign CR and conversion price.
No need to worry about busting your budget, as we have created a test limit per zone. Controlling expenses for testing each zone is crucial when going broad, and we’re ready to walk the extra mile to ensure your investments pan out.
Setting Up a CPA Goal Campaign
First of all, make sure you are registered. If not, now is the time to fix it!
1. Postback Setting Up
To launch a CPA Goal campaign, you ought to set up the S2S postback, so that the conversions can be reported, and make at least a test conversion to let the system know that the conversions are getting registered and the S2S postback is set up correctly. Otherwise, this bidding model will not be available for you. Read the article to learn how to set everything up.
Once everything is complete and functions correctly, you can launch a new campaign.
2. Selecting Format and Bid model
Pretty straightforward: go to your dashboard, start a new campaign, and pick CPA Goal:
3. Enter Target CPA Cost and Zone Test Limit
Input a desirable conversion cost, which the system will refer to when optimizing the CPC bid.
Then, add your Zone test limit. By default, it is set to two times the Target CPA cost. However, we recommend setting a lower limit if the conversion cost is high, or you’re buying traffic with a broad target, such as when running a RON test.
4. Fill in the rest of the fields
During the final step, you need to name your campaign, add a target URL, upload the creatives, and fill in the targeting fields. Voilà, your campaign is all set for launching.
Pro-tip: Use traffic presets to achieve even greater results. Presets already have the most converting zones included for all popular GEOs and verticals. Read our article to learn more about the nuts and bolts of traffic presets.
Conclusion
At RollerAds, our paramount goal is to simplify and improve the lives of our partners. With the CPA Goal, we offer a sophisticated tool that optimizes and automates your campaigns, allowing you to achieve your desired conversion costs effortlessly. This innovative bid model saves you time and resources by automatically adjusting bids based on extensive data, ensuring you meet your KPIs with minimal effort.
Let us handle the complexities of campaign optimization, so you can reap the rewards of your efforts with ease and efficiency. Sign up now and take the first step towards more profitable and hassle-free affiliate marketing campaigns.
