Summer 2024 is packed with global sports events, attracting millions of online users searching for live streams, match updates, and sports news. If you run a sports-related website, now is the perfect time to earn extra profit with minimal effort. This article will explore push notification monetization and how you can benefit from it.
Major Sports Events Driving Traffic
Paris 2024 Summer Olympics (July 26–August 11) are expected to draw over 3 billion viewers worldwide, a figure based on the Tokyo 2020 Olympics, which had more than 3 billion viewers. The Paris event benefits from a more favorable time zone for European and American audiences, likely increasing viewership. This global interest will translate into increased traffic for sports news, updates, and related content.
Recent events like UEFA Euro 2024 and Copa América 2024 have demonstrated the massive appeal and potential for increased website traffic during such tournaments. The immense popularity of these events highlights the significant opportunity for sports websites to attract more visitors and boost engagement.
Why Sports Events Are a Great Opportunity for Traffic
Massive global audience: all three events attract viewers from every continent, providing unmatched global reach.
Real-time coverage demand: fans crave live scores, updates, and breaking news, driving constant traffic to sports websites.
Diverse content needs: coverage spans multiple sports and matches, creating a continuous demand for updates, results, and highlights.
Social media integration: real-time sharing and discussions on social platforms increase referral traffic to your website.
Advertising opportunities: increased traffic attracts higher advertising bids, boosting revenue from display ads.
Interactive and personalized content: High engagement through polls, quizzes, live chats, and personalized content keeps visitors on your site longer.
Given these insights, it’s clear that the upcoming events will drive substantial traffic to your site. But how can you turn this influx of visitors into revenue? The answer lies in push notification monetization.
Push Notification Monetization
Push notifications are small text messages with a picture, which pop up on both mobile and desktop screens. They have a high CTR, are non-intrusive, and do not affect the user experience (UX) when interacting with your website.
Push notification monetization is the process of allowing ads to be shown to your website or landing page audience.
Here’s how it works:
- Installing code: you install a piece of code on your website.
- Subscription prompt: visitors to your site receive a prompt to subscribe to notifications.
- Building a subscriber base: those who subscribe are added to your subscriber base.
- Ad network involvement: networks like RollerAds send ads to this subscriber base.
- Earning revenue: you receive payment for every ad served to your subscribers.
Core Benefits of RollerAds’ Monetization
- Quick start: no in-depth coding skills are required. Simply register as a publisher, go through our moderation process, and implement a few lines of code. We offer a special plugin for WordPress-based websites.
- Detailed statistics: our platform provides transparent, real-time statistics, giving you access to all your income data.
- Various payment options: choose from almost all popular payment types to find the most convenient one for you.
- Strong support: our managers will guide you through the moderation and setup process, providing tips and best practices to ensure a pleasant and productive experience.
- Flexible ad management: exclude unsuitable advertising categories to maintain a good relationship with your subscribers.
- Ad blockers and fraud-evasion: push notifications are delivered directly to the user’s screen, ensuring a guaranteed impression count unaffected by ad bots.
- Custom subscription window and content locker: customize the text to make it more suitable for your website and use a content locker to draw more attention to the subscription request.
Earnings Potential
The potential earnings from push notification monetization depend on your site’s traffic volume, niche, and geography. Profits can range from a few hundred to hundreds of thousands of dollars per month.
Our customers’ example
- Site Type: Streaming service for sports events
- Geography: Tier 1 and Tier 2
- Traffic Volume: 500K/month
- Subscription Rate: 3%
- Monetization Revenue: $7-10K/month
This user connected monetization during a low season, with setup taking less than 30 minutes, guided by our managers. Having excluded some ad categories from the beginning, they quickly saw stable and significant revenue.
The strategy used here was focused on long-term effectiveness, which is ideal for site owners looking for stable, growing, and predictable income. By limiting the frequency of notifications, we ensured a low unsubscription rate and a steady subscriber base growth. It should be noted though, that it requires time to achieve significant revenue levels, as the key metric is the overall size of the subscriber base rather than the number of messages sent. This approach is resilient to traffic fluctuations.
For example, if traffic decreases, the revenue is not immediately affected because the existing subscribers continue to generate income. This means a user can bring in revenue for years after just one visit and subscription.
Strategies for Maximizing Revenue
To avoid revenue dips due to sports websites’ seasonal nature, we recommend a hybrid format, when you send your own push announcements in tandem with our partners’ ads. This transforms push notifications into an additional channel for audience engagement and makes them less predictable in terms of content.
Examples of the announcements you can make with push notifications:
- Announcing the start of a match
- Sharing the schedule of upcoming games
- Providing tournament news, etc.
Effective in-house push notifications add value, retain users better, and contribute to increased traffic volume, ad clicks, and lower unsubscribe rates. They do more than simply boost your monetization income and offer you maximum flexibility in terms of control.
- Stabilize profit: adjust the ratio of advertising-to-in-house pushes to maintain a steady income.
- Facilitate other monetization types: increased traffic can lead to additional earnings from other ads on your site.
- Improve SEO: search engines notice frequent visitors, potentially boosting your SERP ranking.
Let your manager know if you’re interested in adding in-house push notifications alongside monetization. They’ll help you set up things right and select the best strategy.
Conclusion
The summer of 2024 presents a golden opportunity for sports website owners to significantly increase their revenue through push notification monetization. Major sports events like the Olympics will drive immense traffic to your sites, and push notifications offer a seamless way to capitalize on this surge.
Recent events like UEFA Euro 2024 and Copa América 2024 have already demonstrated the potential for increased website traffic during major tournaments. Leveraging this interest can lead to substantial profit gains.
Whether you choose to focus solely on monetization or incorporate in-house notifications for even greater engagement, the profit potential is not to be ignored.
Don’t miss out on this opportunity to enhance your marketing strategy and boost your revenue. Connect with RollerAds today to get started. Our team is ready to assist you every step of the way, ensuring a smooth and effective setup process.
