Many website owners dwell on growing their traffic, but what if we told you that thousands—even millions—of dollars are being left on the table? Monetizing website traffic with ads is one of the easiest and most effective ways to generate consistent revenue, yet many publishers hesitate or don’t know where to start.
In this exclusive interview, we sit down with Michael, the Traffic Acquisition Lead at RollerAds—someone who helps website owners turn traffic into profit. He’ll share insights on the biggest monetization mistakes, the potential earnings website owners might be missing out on, and how working with the right ad network can make all the difference.
Whether you run a small blog or a high-traffic website, this interview will help you understand why monetization is essential and how to do it the right way.
Q: Hi Michael! Thanks for taking the time to sit down and contribute to this material. Let’s start with the most basic and important question that many website owners would like to know: How do ad networks like RollerAds help website owners monetize their traffic?
Michael: Well, when you join an ad network, you provide your website’s ad inventory—it’s the total amount of advertising space on your website. Then, your network partner fills it with ads, ensuring you get a 100% fill rate. And they fill it not just with random ads but with those that are suitable and relevant for your audience. So if, say, your website is about internet security and viruses, its audience will likely respond well to VPN or antivirus ads.
What’s more, ad networks typically have smart settings where you can tweak not only the content of ads but also their quantity and targeting factors, meaning you get to choose which part of your audience sees ads.
These ads are served directly from the network to your site visitors, and you get paid based on user engagement—either for impressions or clicks.
At RollerAds, you can monetize your website with three types of ads: push, pop (we call it OnClick), and direct click ads. Each type has its benefits, so if you’re unsure which kind of ads to choose, we’ll help you find the perfect match (or maybe several of them).
Q: Sounds good, but do these ads interfere with SEO somehow? I know that every webmaster does their best to improve their visibility through SEO. Can ads send all these efforts awry?
Michael: The question is reasonable, yet the answer is no if done correctly. The thing is that if you allow a moderate number of ads on your website, they won’t impact your SEO performance. They might affect SEO only if you display too many ads with irrelevant content.
But don’t worry, our managers will gladly help you set up your ads just right so they not only preserve your SEO but also help boost it by engaging your audience with in-house push notifications about your internal news and updates. This boosted engagement nudges Google to spot your content and send it to Google Discover flows, attracting more traffic to your website.
Q: All right. Now, as SEO fears are dispelled, let’s talk about money. How much revenue potential are website owners missing out when they turn a blind eye to monetizing their traffic?
Michael: In short: a lot! Of course, it all depends on the site and the ad formats you choose, but your revenue can reach hundreds of thousands of dollars daily. If we talk about average rates, a website with 3–10M pageviews monthly can make up to $15K–$20K per month, and if your website reaches 60M users, you can expect $100K–$500K in revenue.
Q: Wow, these sums are impressive! But there are probably some specific strategies webmasters should use to achieve such high profits. What are they?
Michael: Sure thing. They should work in close contact with us to squeeze the most out of their traffic. We are always available and can recommend the best combination. For example, popup/popunder ads work great with streaming sites, while push notifications are perfect for news sites. To find the best match for your content, just write to your manager or drop a note to our support team.
Q: Well, what if webmasters don’t ask for assistance but set everything up on their own? What are some of the biggest mistakes they make when trying to monetize their traffic?
Michael: The biggest mistake is not combining different ad formats to maximize revenue. You can only find out what works best through a hands-on approach. Also, judging revenue potential by the first few hours of work is a huge oversight. Some formats need time to gain momentum, and it’s worth waiting!
As we have mentioned earlier, placing too many or too few ads can hinder your revenue potential. So it’s always best to work in collaboration with your manager—they are interested in your success, and their profit depends directly on your revenue outcome.
Q: Okay, this network’s interest in helping websites make the most of their potential strikes me as right. Can you share a success story of a website owner who significantly increased their revenue after working with you?
Michael: Yes, we have an illustrative example of how a website owner decided to test our network and, in a short time, transferred all their 1,000+ sites to our platform, boosting earnings from $0 up to $60K monthly. We have recently posted an overview of this case on our blog, so it’s available for anyone interested in the strategies we used to enhance both earnings and user engagement.
Q: That’s great! Why did this webmaster choose RollerAds? What sets RollerAds apart from other ad networks in terms of monetization options?
Michael: We have the most flexible settings: webmasters can tweak ad frequency, categories, ad verticals, and much more. Let’s not forget about the payouts made twice a week. But the best thing that puts RollerAds in the limelight is the availability of a personal manager who is always ready to provide insightful and actionable tips.
Q: A personal approach is always a strong advantage. So if a website owner is interested in working with you, what’s the first step they should take?
Michael: The fastest way is to register on our platform and add your domain. Our blog has a comprehensive guide on how to do that. After moderation, we’ll contact you to discuss all available monetization options and find the one that suits you best!
Q: Thank you for your answers! It seems webmasters get in good hands when choosing to monetize with RollerAds.
Michael: Thanks, that’s right! We are always in touch and look forward to welcoming new webmasters to our platform.
To connect with Michael in person, sign up for RollerAds using this link.
