At RollerAds, we believe in the power of cutting-edge tools to ease the workload for our advertisers and publishers. We gradually perfected our roster of tools and eventually rolled out CPA Goal, one of our most advanced solutions.
CPA Goal has been on the market for a while, but some affiliates are still unsure whether and how to use it. It may seem like a black box with an unknown root full of mysteries. Today, we will change your mind about CPA Goal, and you will see that this tool is unparalleled when it comes to testing and optimizing your ad campaigns.
CPA Goal 101
CPA Goal is a tool for the automatic optimization of bids and zones. The process is relatively easy—you input your desired cost of acquisition (target CPA), and then the algorithm calculates the most relevant optimization for your zones, feeds, rates, and overall ad spend based on our extensive data for each zone.
Basically, it makes decisions just like you would do but saves your time on routine tasks. If the conversion cost in a zone is higher than the target CPA, the bid for that zone is lowered; If the conversion cost in a zone is lower than the target CPA, the bid for that zone is increased to provide more traffic volume.
The killer feature of the CPA Goal is that the model makes more adjustments than a human can do manually and requires almost zero attention from an affiliate. CPA Goal is ideal for trying out a new offer to see whether it has the potential for scaling up. Basically, you automate your A/B testing—a necessary evil delegated to AI with RollerAds!
Key Reasons to Use CPA Goal
CPA Goal is a great tool for a number of reasons, let’s name some of the most important ones:
- CPA Goal saves you a ton of time. Concentrate on other important aspects of ad campaigns.
- CPA Goal is efficient. If an offer has potential, it automatically reaches the target CPA within 48 hours 94% of the time.
- CPA Goal campaigns last two times longer than an average campaign in our network. We have plenty of 4-6-month-old CPA goal campaigns up and running without major tweaking.
- CPA Goal preserves one’s budget. If the target CPA isn’t met, the campaign idles itself, buying traffic at the lowest possible bids. You can set it up and go to sleep—without worrying about waking up to a drained balance and zero ROI.
- It’s a great tool for testing new offers. You can quickly identify high- and low-performing zones, then build blacklists and whitelists to launch more focused campaigns on CPC or CPM
Pro tip! CPA Goal works best in Mobile Utilities and Surveys verticals, as they mostly use Push notifications and Pop ads. If you have similar campaigns, then CPA Goal is a must-have!
CPA Goal Launch Mistakes
Any tool requires your own discretion, and CPA Goal is no exception. It will make your work easier, but it can hardly replace you. Learn the most common pitfalls so you can avoid them and make the most out of your CPA Goal campaigns.
- The target CPA is too low. As an advertiser, you want to minimize your costs, but you can’t make an omelet without breaking any eggs first. If you are not sure what the optimal budget and bidding are for you, consult our specialists so we can help.
- The daily limit is too low for a program to “learn” and optimize. We recommend setting a limit two times bigger than the target CPA.
- Your target settings do not correspond with your offer. Yeah, CPA Goal is that smart, indeed.
- Giving up on supervision. Some zones can give conversions but work at a loss or even go over the set limit. That’s why it’s smart to check in on your campaign from time to time.
- Ignoring the quality of creatives. CPA Goal eases the technicalities, but creating a good first impression is your mission. You still need to design your creatives carefully, but we have other tools for that: Creatives Library and Auto-generated creatives (not all the verticals apply).
- Trying to launch a CPA Goal campaign without setting up a postback. Without a postback and tracked conversions, the CPA Goal option won’t be available in your account.
Setup & Optimization Guide
Ready to start your new campaign with CPA Goal? Here is a detailed guide on how to effectively start and optimize CPA Goal. If you’re more of a visual learner, check out the guide’s video format.
Setting Up a CPA Goal Campaign
1. Log in or sign up
Access your RollerAds advertiser account or register if you haven’t yet. Keep in mind that the CPA Goal option won’t be available right away. You must set up a postback and run a different campaign first (or make at least a test conversion). Once our system registers a conversion, CPA Go will automatically become available in your account.
2. Pick a campaign type
3. Insert the offer’s budget KPI
For this example, we picked a Utilities Cleaner offer from our partner affiliate network, CpaRoll. The target CPA is set at $0.60. We’ve increased the zone test limit to $1.50 for more thorough testing. The daily budget is going to be $20.
4. Enter the rest of the offer’s details
Add the campaign name and the target URL.
5. Add several creatives to see which of them will perform better. The more creatives you add, the faster you’ll reach your target audience.
6. Add the targeted country
7. Tweak the device and OS settings to align with your offer’s KPI
That’s it. Save changes and start the campaign. Come back the next day or later to optimize it.
Optimizing CPA Goal
We started optimizing the campaign four days after its launch. Our goal is to fine-tune performance by adjusting feeds, creatives, zones, and OS versions.
Keep in mind that every campaign is unique. There’s no universal formula for optimization. We’ll walk you through the key areas to focus on but think of this as a helpful guide, not a hard rule.
1. Head over to your tracker
Filter the data for the entire duration of your campaign. In our case, it’s “Last 7 days”.
2. Optimize feed performance
Identify the feeds that didn’t bring any leads. Block them both in your tracker and in your RollerAds campaign settings.
In your campaign settings, you can not only blacklist feeds, but also create whitelists (by clicking “Include”) to narrow the funnel and direct traffic to specific feeds.
3. Check your creatives
Keep creatives with high CR, and remove the underperformers directly from your campaign settings on RollerAds.
4. Evaluate zone performance
Even though CPA Goal is an automated tool that adjusts bids for you, you still need to keep an eye on your campaign. Some zones might bring conversions but still run at a loss, and sometimes, they can go over the set limits. That’s what happened in our case, so we blacklisted those zones.
5. Filter by OS versions
Check which OS versions are bringing in traffic. In our campaign, Android 10 and 12 dominated, so we kept them and paused the rest—mark that in the tracker and stop on the platform.
That’s it. Save your changes and revisit the campaign later to monitor performance. If you ever have questions, our support team is just a message away.
Conclusion
At RollerAds, our main goal is to make the lives of our partners easier and their campaigns more efficient. With CPA Goal, you can optimize and automate your ad campaigns. Our model saves you money and time while making the most of your campaigns. Join RollerAds and start growing your revenues with CPA Goal today!
