If you have a website, chances are you’ve heard about Google Discover countless times, since it’s being hyped everywhere. And for good reason: Google Discover is a powerful, untapped traffic channel that can funnel thousands, even millions, of new users to your site.
While SEO optimization and high search rankings are the usual paths to get featured, there’s another possible route to gain traction—one that can deliver results more than once.
Yes, we’re talking about paid traffic, as you might’ve guessed from the title. In this article, we’ll explore how far paid traffic can take you when it comes to getting featured in Google Discover. So, let’s get the ball rolling.
Buying Traffic to Get in Discover: How It’s Done
Buying traffic means launching ad campaigns that drive visitors to your website. On our platform, we’ve noticed a common pattern among sites which aim to get featured in Google Discover—particularly with push notification ads—and there are typically two main approaches.
The first involves buying relevant push traffic directly from us. The second goes a step further: they send out custom push messages to their subscriber base immediately after publishing new content. But what exactly are these custom messages? They are your own push notifications with updates which you can send automatically via your RSS feed the moment your article gets published. To dive deeper into this approach, check out our dedicated article.
How Custom Messages Amplify Reach
Custom messages encourage users to read the latest material, which results in traffic with strong behavioral metrics (like high CTR), and this is exactly what Google’s algorithm looks for.
This immediate surge of high-quality traffic, delivered right after publication, helps create the kind of user engagement Google may interpret as interest. When Google detects this, it can evaluate the site as a valuable source of information worth recommending in Discover.
As we’ve observed on our platform, this approach is especially popular with news websites and is often applied continuously in a loop: publish an article, buy traffic, send custom pushes, potentially get featured in Google Discover (though never guaranteed), and repeat the process with the next piece.
Due to privacy reasons, we can’t disclose specific sites or articles, but we do track clear signals showing that publications supported by push traffic are more likely to appear in Discover.
Discover Traffic Doesn’t Follow Rules—But Patterns Exist
Even though there’s no clear timeline for appearing in Discover—no one knows exactly how long it takes to get featured or has any guarantees—and no set amount of traffic you can drive from it, there is a fairly consistent pattern we’ve observed among hundreds of website owners already getting traffic from Discover using this method.
It’s also noteworthy that not all ad formats are compatible with the goal of getting into Discover—only those that showcase the content, like push notifications. Plus, by subscribing your users, you build a subscriber base and can amplify the effect of paid traffic with custom messages.
Our experts are always ready to answer your questions, so if this approach piques your interest, drop us a note to schedule a private session.
Monetizing Discover Traffic with RollerAds
Imagine you’ve made it into the coveted Google Discover loop. At this point, you should already have monetization tactics in place to make the most of that valuable traffic—after all, that’s the purpose of this whole thing of getting in Discover.
At RollerAds, in addition to push notifications, we offer other high-performing ad formats that have proven their efficiency for years: Pop ads (OnClick) and Direct Click.
Combining Push with Other Monetization Types
As you’ve likely gathered from this article, using push notifications for Discover creates a strong foundation for ongoing success—thanks to push subscriptions. Apart from that, push notifications work seamlessly alongside other monetization methods. The best approach is to combine strategies: get featured in Discover through push notifications, convert new Discover visitors into subscribers, and monetize through pushes while also bringing your audience back to your website. This allows you to expose users to other ad formats and ultimately boost your overall profits.
Even if you use Google AdSense as your primary monetization platform, hybrid push notifications (ads and custom messages) are a proven and high-performing additional revenue stream that you shouldn’t overlook.
Anyway, we’re always just a message away if you want to learn more about our monetization strategy and how we help webmasters get featured in Discover. Even if you work with a different ad network, it’s no problem to test RollerAds—just like one of our publishers did, and apart from getting in Discover, grew their income from $0 to $60K in just 4 months.
The Takeaway
Traditional ways of getting featured in Discover are the foundation of your work—you definitely need to focus on SEO optimization and get all the technical aspects in order. Apart from that, why not try other options that can facilitate your Discover success, providing the necessary nudge?
The best approach is always to try something new and see what it can bring you along the way. There’s no need to wait—because the more webmasters try this method, the higher the competition becomes. The perfect time for you to shine in Google Discover is now!
