Classic never gets old, and marketing is no exception. Push notifications started back in 2009 with Apple (yeah, that company that now requires explicit consent from its users to receive notifications). Many things have changed, but not the efficiency of this legendary ad format.
Push notifications get the job done whether you specialize in software, sweepstakes, finance, eCommerce, or other verticals. However, you need to approach your users correctly so as not to irritate them and actually spark their interest.
With this in mind, we present the top five verticals for push notifications—at least for 2025. Other verticals can also bear fruit, but these five are especially likely to succeed when paired with push. Let’s find out which niches can help you roll in profit.
Software & Utilities
Let’s start with the leaders, at least on our platform—Software and Utilities. This vertical is a gold mine when approached with push ads. Think about it: utilities, antivirus software, and VPNs complement all kinds of online activities, from browsing anonymity to data security. In 6 months, software and utilities generated some incredible stats.
- Clicks: 200M+
- Click-Through Rate (CTR): 0.1%
- Conversions: 8M+
- Conversion Rate (CR): 9%
Software traffic is abundant, and if you wonder where to start at RollerAds, this is probably your best pick. Register on our platform and consult your manager to kick things off. But before that, we recommend reading till the end, because we’ve prepared something special at the end of the article to ensure your affiliate journey with us starts smoothly.
Sweepstakes
The next big vertical on our list is Sweepstakes, in which users fill out a short form to enter a giveaway where they can win an iPhone, a subscription to a streaming service, gift cards, and more. Sweepstakes convert exceptionally well with push notifications because there is an opportunity to win a freebie, and people enjoy not only free stuff but even a chance to own it. Check out the stats for the last 6 months (as of July 2025) below.
- Clicks: 170M+
- CTR: 0.11%
- Conversions: 10M+
- CR: 13%
This vertical is unparalleled on our platform in terms of user acquisition, generating the highest number of conversions. Sweepstakes are only rivaled by push subscribers, but that’s more about retargeting and follow-up campaigns, which are all about dealing with already engaged users.
Once again, read to the end because there is a pre-made solution for starting with Sweepstakes, too. At RollerAds, we give you all the tools and expertise to start making a profit. Your job is to take them and make good use of them.
Finance
“We need more gold!”—this phrase, similar to push notifications, won’t enter oblivion any time soon. From mortgages and loans to financial courses, the demand for financial services is relatively stable in times of prosperity and crisis alike.
- Clicks: 12M+
- CTR: 0.11%
- Conversions: 350K+
- CR: 6%
And with our ad formats, you can conveniently remind your users about ways to get richer. The vertical of finance is a veritable gold mine, being on par with Software, Utilities, and Sweepstakes in terms of CTR and boasting high CR.
eCommerce
eCommerce remains an evergreen vertical thanks to the sheer convenience it offers. Shoppers can browse, compare, and purchase products anytime, from anywhere—no lines, no closing hours. The easy access to goods and flexibility of purchasing them make online shopping an integral part of the modern consumer experience.
- Clicks: 12M+
- CTR: 0.11%
- Conversions: 350K+
- CR: 6%
Media
The last vertical in our top five compilation is Media. It’s a promotional vertical involving three use-case scenarios:
- Promotion of news aggregators, where subsequent monetization occurs depending on which piece of news the user clicks on.
- Purchasing traffic for your website to help it rank higher in Google Discover or for SEO.
- Advertising of themed websites, portals, streaming services with music, movies, TV series, art, etc.
It’s hard to measure conversion because this vertical catalyzes the performance of other niches.
- Clicks: 18M+
- CTR: 0.2%
For more information, contact our support or your account manager (AM) in your dashboard. With our expertise and your dedication, we can find a profitable niche for you and help you get a hold of it.
Campaign Kits for Software & Utilities and Sweeps
Voila! You’ve made it this far and deserve a campaign kit to kick-start your affiliate journey. Better yet, we’re offering two kits for our top verticals.
Register on our platform if you haven’t yet, enter the same settings as you see, and launch your campaign—simple as that. For the best results though, we recommend staying in touch with your AM or our support team.
Closing Thoughts
Push notifications aren’t going anywhere—and neither are the verticals that thrive with them. Whether you’re aiming to convert users with essential software, entice them with irresistible sweepstakes, guide them through financial decisions, drive eCommerce purchases, or boost media engagement, push ads offer a direct, effective channel to reach your audience—and we’ve given you the insider stats to back this up.
Now it’s your move. Use the campaign kits, lean on our expertise, and test what works best for you. The sooner you start, the sooner you’ll see results. See you in your dashboard!
