When it comes to digital marketing, Utilities are a great vertical to work, thanks to both high and inflexible demand. Basically, every user online relies on some kind of utilities: VPNs, apps, antivirus software, discounters, ad blockers, system cleaners, and so much more.
Users here can be both tech-savvy and blissfully ignorant, meaning your niche will dictate your approaches. However, with the right brand and offer in hand, you can increase your chances of engaging, converting, and retaining your users.
With this in mind, we’d like to highlight a few brands for utilities (offers included) to promote in 2025. Of course, it’s not a guarantee that you will profit 100%, but you will have a better chance of finding the winning approach.
Understanding Utilities
Software and utilities are common in the online age. It’s hard to think of any device without at least a single utility. Safe browsing relies on antivirus programs, getting objective information online often involves setting up a VPN, and streamlining the online experience is all about password managers, file managers, browser extensions, etc.
Those of you who want to know more about Software & Utilities in general can find a dedicated article in our blog. If you’re more into the affiliate marketing side of utilities, then read the article about launching a campaign on utilities.
And if you prefer just a quick recap on categories of utilities (as well as the top brands to promote), read on.
Types of Utilities
Utilities are many; in fact, they’re so many that naming all the categories alone will require a dedicated article. That’s why we’ll settle for some of the most popular categories.
- Antiviruses
- VPN services
- Disk cleanup and optimization software
- Data recovery software
- PDF editors
- Video/audio/image editing software
- Backup software
- Compression/archiving software
- PC system optimization software
- Password managers
- System monitoring software
- Cloud storage solutions
- Language learning software
- Browser extensions
And so much more. Make sure to pick your niche and specialize in it, because both geeks and people who rarely go online rely on utilities, and they have very different online behavior.
Top Utilities Brands in 2025
All the offers listed here are provided by our credible partners from CpaRoll, a long-standing affiliate network. Combine their offers with our traffic to maximize your chances for profit.
Opera browser
Opera is a web browser and a suite of applications for working on the Internet released by Opera Software. It was developed in 1994 by a group of researchers from the Norwegian company Telenor. Since 1995, it has been a product of Opera Software, founded by the authors of the first version of the browser. The total market share of Opera browsers in January 2021 was 2.17%—sixth place in the world.
Key Features:
- Speed and performance. Opera is designed to work fast and provide a smooth browsing experience.
- Privacy. It includes built-in features like an ad blocker, VPN, and tracker protection to enhance user privacy and security online.
- Built-in tools. Opera offers various integrated tools, such as a free VPN, an ad blocker, and a crypto wallet.
- Cross-platform availability. Opera is available on multiple platforms, including desktop and mobile devices.
- Customization. Opera allows users to customize their browsing experience with features like Speed Dial, tab management, and customizable themes.
Overall, Opera seems to meet all the needs of modern users, who are not willing to compromise their privacy or comfort on the internet, at least that has been the case historically. Anyway, here’s the offer itself: Multigeo – Windows – Opera One – DDL (2190).
MyMobileSecure
MyMobileSecure is a free VPN app designed to enhance online privacy, especially when using public Wi-Fi. It encrypts internet traffic, making it difficult for others to intercept one’s data. The service offers unlimited bandwidth, no usage limits, and no in-app advertising. It’s provided free of charge to members of the MobileXpression research community.
But before you click on the offer link, let us give you a small to-do-not list. Utilities can be complicated at times and lack some particular features or require some additional software to work properly. So let’s take a look at tricky moments, so your ads don’t grow from misunderstanding to misleading.
- MyMobileSecure (as well as any kind of VPN) does enhance security, but it does not protect against viruses.
- MyMobileSecure collects data about browsing, app usage, and other activities as part of its service.
- This data collection is related to MobileXpression’s research on mobile consumer behavior.
Keep these points in mind when promoting the offer; speaking of which: US – Prelander – My Mobile Secure VPN Android – CPI (813).
TikTok Android
TikTok is a social media platform where users create, share, and discover short videos, often with music, filters, and effects. Creators have a wide range of content, like comedy, dance, education, and more.
Key features:
- Global reach. The platform has a diverse audience, as it is available in most countries.
- Strong community. TikTok fosters a sense of community through viral trends and challenges.
- Convenience. TikTok has developed great built-in editing tools so that users can film, edit, and post content without leaving the app.
Ever since TikTok emerged, it’s kept users hooked, and that trend does not appear to be changing soon. Other platforms might have similar features, but they lack TikTok’s authenticity.
The platform is perfect for the audience that wants to have fun, relax, show their creativity, and share a story. Highlight these points in your creatives to get the users hooked and convert them. Here’s the offer: US – TikTok Android – CPA (2809).
AI Ad Blocker (Chrome Extension)
Ad blockers might seem like a way to shoot oneself in the leg, but they’re widespread already. As they say, if you can’t beat them, join them.
An ad blocker extension offers more effective and adaptive ad-blocking than traditional methods. Many ad blockers nowadays use AI-technology to identify and filter out various types of ads, including those on websites and within videos.
Key features and benefits:
- Adaptive learning. AI-based ad blockers can learn and adapt over time, improving their effectiveness as they encounter new ad formats or websites.
- Enhanced capabilities. By using AI, these extensions may be able to block a wider range of ads, including those that bypass traditional methods or are embedded within video content.
- Improved performance. AI ad blockers are designed to be lightweight and efficient, minimizing impact on browser performance.
- Customization. AI ad blockers offer customization, allowing users to pick only those options that they really need.
Ad blockers have been around for a while now—AI ad blockers are simply an upgrade. Giving people the desired customization along with old-school anti-ad smooth browsing is a recipe for success: US – Prelander – AI Ad Blocker (Chrome Extension) – CPI (2786).
Smart Links for Mobile Utilities
Finally, if you don’t want to decide on a particular product to promote and prefer to trust algorithms, we have a solution for you—smart links.
Install it in your creatives, and our system will pick the most suitable offer for your users automatically. Key features of smart links include:
- Adaptation. The system analyzes the source ID for each visitor.
- Dynamic offer selection. Based on the source ID, smart links automatically select and show users the offer that is statistically most suitable for a given traffic channel.
- Built-in landing pages. The solution integrates ready-made landing pages.
CpaRoll has smart links for every tier: T1, T2, T3, so you can narrow things down a bit and reap bigger profit.
Closing words
RollerAds provides more than just high-quality traffic, as we have tons of tools to make your work easier. For example, on our platform, you can opt for auto-generated creatives for Software & Utilities.
Register on our platform now to successfully promote all kinds of software. People do need cloud storage, PDF readers, and archivers, let alone VPNs and antiviruses. And you’re the one who can give them the right tool for their work, home, and leisure.
