Online purchasing has grown very popular because it’s convenient, provides maximum variability, and is affordable. While in-store shopping is still popular and has its benefits, like a tactile experience with products and instant gratification from the buying process, eCommerce has its own set of advantages. For example, customers can shop from home and have their purchases delivered right to their door, and products are generally priced lower than in brick-and-mortar stores.
But buyers and sellers aren’t the only ones who benefit from eCommerce. In affiliate marketing, eCommerce is a whitehat vertical, which means advertisers have a wide variety of offers, traffic channels, and approaches to choose from. The entry level is low, so you don’t need a large budget, payments are swift, and beginners can use the gained experience in other mainstream niches.
By the end of this article, you’ll learn data-backed insights about eCommerce, what the main offers are, get valuable tips from RollerAds’ experts, and find out the top 5 GEOs for promoting eCommerce offers. Without further ado, let’s get rolling.
Ecommerce Stats
As of 2025, 2.77 billion people around the world prefer to buy things online from dedicated eCommerce platforms, and the whole industry is estimated to be worth $6.8 trillion. It is predicted that by 2026, the number of online shoppers will increase to 2.86 billion, and the eCommerce industry will reach $8 trillion by 2027.
The vertical is strong and growing, and no wonder: people need to buy clothes, gadgets, groceries, and other things all year round. And if we look at the calendar, we can see that November 28th, or Black Friday 2025, is almost around the corner.
In 2024, the global online Black Friday sales reached $74.4B—a 5% bump compared to 2023. When speaking of categories, electronics were the most popular among global shoppers (37%), and Gen Z with Millennials are the most active buyers, compared to Baby Boomers.
Overall, the eCommerce vertical is profitable no matter the season, but if you want to make the most out of it, a big event like Black Friday would be the perfect time. The competition will be steep, but experts from RollerAds are always here to help you.
Top Ecommerce GEOs in 2025-2026
In 2025, we already have dozens of different eCommerce platforms oriented to various GEOs and needs. In this article, we’ll focus on platforms that were created for Asian markets, but are not limited to them. The reason is that the Asian market is currently very strong for eCommerce, with an estimated gross merchandise value (GMV) growth of $230 billion by 2026 and a compound annual growth rate (CAGR) of 22%.
Getting straight to the point, here are the top 5 Southeast Asian GEOs for promoting eCommerce offers:
1. Indonesia (ID 🇮🇩). It has the largest population in Southeast Asia, a rapidly growing middle class, and a strong adoption of mobile commerce.
2. Thailand (TH 🇹🇭). With high internet penetration and a mobile-first population, it’s currently a very active social commerce market.
3. Vietnam (VN 🇻🇳). A fast-growing eCommerce market with a young population and increasing online payment adoption.
4. Philippines (PH 🇵🇭). It boasts strong social media usage, mobile shopping trends, and rising eCommerce penetration.
5. Malaysia (MY 🇲🇾). This country has a mature eCommerce infrastructure, high smartphone adoption, and reliable logistics.
These GEOs are highly attractive for eCommerce due to their rapidly expanding internet and smartphone usage, a growing middle class with disposable income, the popularity of mobile shopping apps and social commerce, and increasing trust in online payments and delivery services. As a result, they are currently among the hottest markets, eagerly anticipating discounts during Black Friday—a shopping event that has evolved into a unique phenomenon in those regions.
Leading Ecommerce Offers
Right now, some of the top Asian platforms to promote include Lazada, Shopee, AliExpress, SHEIN, and Trip.com, each with its own strengths and popular categories.
Lazada primarily serves Southeast Asia, including Thailand, Malaysia, Singapore, the Philippines, Vietnam, and Indonesia. It stands out for its strong mobile app presence and localized payment methods, with electronics, fashion, and home & garden products performing particularly well.
Shopee, also focused on Southeast Asia, is known for its social commerce features and competitive pricing. The platform excels in fashion, beauty, and lifestyle products.
AliExpress has a worldwide reach, with especially strong markets in Europe, America, and Asia. Its vast product selection and competitive prices make it ideal for promoting electronics, gadgets, and fashion accessories.
SHEIN operates globally as a fast fashion retailer, leveraging a strong social media presence, influencer partnerships, and efficient international logistics. Fashion, accessories, beauty items, and home decor are its best-selling categories.
Finally, Trip.com is popular across Asia, with a growing presence in Europe and North America. Its strengths include strong localization, multilingual customer support, and integrated loyalty programs. It performs best in travel-related promotions, including hotel bookings, flights, and vacation packages.
Our partners at CpaRoll shared their high-performing offers right now. And here’s the best part: these offers are thriving worldwide (although we still recommend focusing more on the GEOs listed above). They provide payouts ranging from 5% to 25%, with 15–20% for new users who make a purchase and 5–15% for returning users who buy through CpaRoll offers.
Keep in mind that these offers are available upon request. So if the terms seem appealing to you, get in touch with a CpaRoll manager to gain access.
Promotional Tips from Our Experts
In this section, you’ll learn eight tips from RollerAds’ experts that will be useful both in regular eCommerce campaigns and those tied to special events, like the upcoming Black Friday.
1. Use the proper ad formats. The most impactful ad format for eCom is push ads, as they land directly on users’ devices. Another effective option is pop ads, which allow you to reach a larger audience at a relatively low cost. Also note that 70% of customers prefer to shop online through their smartphones, so we highly recommend targeting mobile users.
2. Prepare campaigns in advance. If you want your cut from Black Friday, Christmas, or any other major sale, it’s better to have an already active campaign. That way, you can prepare everything and run some tests in a calm environment, so when the big day comes, all you have to do is increase the volume of shown ads.
3. Clear creatives. As we said at the beginning, eCommerce is a whitehat vertical. It involves ethical practices, sells genuine products, and advertisers don’t mislead or deceive anyone. Your creatives must show exactly what you promote, what brand you represent, and what discounts/promos are active now.
4. Not everything needs a pre-lander. You don’t need a pre-lander (in case of pop ads) if you’re selling goods from a name-brand. Everyone knows about AliExpress or Shein, so you can send the traffic straight to their landing pages. However, if you’re working with a small business, then it’s better to warm up the customer with a pre-lander and show what product they’re dealing with.
5. Show your ads as much as possible. Don’t shy away from presenting your ads as frequently as possible. Practice shows that users rarely buy something after the first interaction with the ad. Besides, the eCommerce niche is a competitive one, and an extra reminder can tip the scales in your favor.
6. One GEO—one campaign. Every region is different and has its own CR (Conversion Rate), prices, and so on. Test every GEO thoroughly to create proper white- and blacklists, so in the end you’ll have multiple small, but effective campaigns, rather than a big, but poorly performing one. If you want to learn more, you can read our case study, elaborating on which bid model to choose for initial tests.
7. Separation by devices. By this moment, you already know that mobile devices are popular for online shopping. In this article, we focus more on Asian markets, so we recommend targeting smartphones with the Android OS.
8. Server-to-Server (S2S) postback. Tracker is one of the most important tools in an advertiser’s arsenal, as it helps you collect and analyze campaign data. At RollerAds, we urge our users to set up a postback to track conversions. This is especially essential if you use CPA Goal. If you don’t know or have forgotten what the CPA Goal is, you can read the dedicated article about it in our blog.
Conclusion
It’s high time to take all these recommendations and start putting your knowledge into practice today, so you can strike it big when the sales day arrives. Even beyond Black Friday, eCommerce offers can generate substantial gains throughout the year if launched and optimized properly.
If you need help at any step of your path to affiliate marketing success, we are just by your side. Join us if you haven’t yet and enjoy our high-performing ad formats, advanced bid models, flexible targeting options, creatives library, and much more. We are just a signup away!
