By Fedor, Head of Sales
“Oh no, here we go again. Another article from an ad network telling me what to buy and how amazing it will be. Those pesky salespeople….”
This is something you might have thought when you received the notification about this article. And yeah, the part where we will be telling you something is true, but the intent is far from selling you something. We just want you to know and understand what you are dealing with.
So, what are you dealing with? What is this Direct Click? How does it work and what to eat it with? My name is Fedor Tomashevich, and as the Head of Sales at RollerAds, I am more than happy to answer all these questions.
Want to know more about Fedor? Check out our interview, where he shares some interesting facts about him and his role at RollerAds.
What Is Direct Click & Why Is It So Special?
Direct Click at RollerAds had a few iterations, from a custom-made traffic preset with most converting ad placements available via our SSP, to now a standalone ad format, which essentially is a powerful combo of traffic goldmines that work together like a well-oiled conversion machine 👇
Survey exit traffic: These are users who just finished surveys and are eager to take action. They’re basically saying, “I’m interested, show me more!”
Domain traffic: Users searching for expired or misspelled domains who land on parked domains and get redirected to your offers. Talk about perfect timing!
High engagement clicks: The clicks made on website buttons, e.g., ‘Play’, ‘Download’ or ‘Continue’, are the best ad placements highlighted by our LLM-based algorithm and handpicked by the optimisation team.
This isn’t just traffic. It’s pre-qualified, ready-to-convert, high-intent users who don’t get ambushed or interrupted. Instead, they experience a smooth, natural flow from their original intent to your offer. No banner blindness, no ad fatigue—just pure, engaged attention.
And it is not just words; in the screenshot below, you can see the results of two similar campaigns for Brazil (BR). One launched on regular OnClick traffic and another on Direct Click traffic. As you can see, Direct Click is bringing 3 times better CPA!
The Hottest Verticals for Direct Click
Even though I see that Direct Click is showing promising results across the board, as usual, it has its own favourites, such as:
Mobile Subscriptions
Sweepstakes
Finance
Extensions
eCommerce
Entertainment
Curious about these verticals and how to crush it in each one? Head over to our blog; we’ve packed it with useful articles and smart tips to help you shine in the affiliate marketing arena. Go on, have a scroll. It’s basically your secret weapon.
Where to Start
So, now that you know what Direct Click is and what verticals it vibes with, how do you actually get started?
Well, that’s the easy part.
If you’re already working with the CpaRoll affiliate network (or even if you’re not yet), you’re in luck. They’ve got a whole lineup of juicy offers across these high-performing niches. Just sign up, drop them a message, and their team will connect you with the right offer faster than you can say “conversion rate.”
And launching Direct Click on our platform? Honestly, it’s a breeze. Go to the campaign setup, follow the usual flow, set all the targeting according to your offer, and you’re pretty much good to go. It’s as intuitive as it gets—no PhD in media buying required.
One thing to note: Direct Click uses CPC bidding (yes, SmartCPC too), not CPM. So you’re only paying for clicks, not just exposure. And yes, traffic is global. Even China’s on the map.
Still not a client? That’s okay. If you’ve made it this far, maybe it’s time to try something new. Hit the link, sign up, and we’ll be happy to show you around.
Final Thoughts
I’ve been in this game for a while, and I can tell you—Direct Click isn’t just another traffic gimmick. It’s legit. More and more affiliates are jumping on it and, more importantly, they’re sticking with it. Why? Because it performs. Simple as that.
Give it a shot, see for yourself. And if you need help along the way, you know where to find us.
