We have already announced the advent of a game changer on our platform — CPA Goal. Our blog has an article on how to set up the feature right and launch your campaign.
However, we believe it’s easier to follow up when you have an example. That’s why we’ve prepared a dedicated case study for you to tap into.
Don’t worry, we’ll go step by step and remember all the key features too, as our case study involves more than just CPA Goal. That’s right, RollerAds features synergize perfectly with each other, and you can experiment as much as you want with our toolbox for your perfect combination.
But enough talking already; let’s get down to business.
CPA Goal Explained
CPA Goal is a tool for the automatic optimization of bids and zones. You input how much you’d like your cost of acquisition (Target CPA) to be, and then our algorithm optimizes your zones, feeds, rates, and overall ad spend. There are two key parameters involved:
- Cost per Acquisition (CPA)
- Conversion Rate (CR)
Fundamentally, CPA Goal functions just like SmartCPC or SmartCPM but with added automated optimization. The system looks at fitting CPM or CPC rates for every zone and total CR of your campaign. Then, it adjusts bids per zone to increase the probability of obtaining conversions for their target price.
Bids for too expensive zones are lowered, volumes from the most converting zones are maximized, and underperforming zones are banned.
Advantages of CPA Goal
With the help of our smart algorithms, you no longer have to guess your CPA when starting out a campaign, which helps to plan out your budget better.
The range of applications for CPA Goal is vast. For example, you can test an offer with fewer risks and interventions to get maximum data on zones and feeds for better scaling in the future. You can even scale up using a classic CPC or CPM model, if that’s more convenient for you.
You can also go all-in and test more offers than usual. Thankfully, you won’t have to tweak most of their individual settings manually — the AI will do everything in real-time.
Case Study
Now when we know the nuts and bolts of CPA Goal, let’s put it to practice.
Set Up Postback
Before anything else, make sure you have the postback set up and running properly. You need to make sure your conversions are reported directly into our system, otherwise the system will prevent you from making a CPA Goal campaign. No need to fret, though, your account manager will gladly assist you in setting up your postback.
Preparation
Let’s go through the offer and campaign specifics first:
- Vertical: antivirus
- Devices: mobile
- Original target action: Cost Per Sale (CPS) $90
- Target action for testing: Cost Per Action (CPA) $1
- Ad format: push notifications
- GEO: *classified*
With the help of AM, we had no problems picking our GEO, being swayed by the promise of high caps. Our tracker of choice was Binom.
The next step was to set up a targeting pixel, for the conversions to be reported. We decided that CPS was too complex for a target action, so we input reaching the checkout page as the condition for the conversions to fire during testing. Our target CPL ended up being $1.
As you can guess, we picked CPA Goal as our bidding model and opted for Auto-generated creatives, instead of adding them manually.
Having picked the country, we chose No Proxy, according to our advertiser’s KPI. Next, we selected OSs, limited available versions, included the most promising browsers, picked the appropriate languages, and sent our campaign for review — business as usual.
Results and Statistics
CPA Goal began to work as intended from the get-go. Check out the total stats below:
While viewing each zone individually, you can see that non-converting zones were turned off. And this is what RollerAds dashboard revealed:
This is what our campaign looked like when tracked via Binom:
No matter the tracking method, the total line looks like magic: the average CPL was perfectly in line with our target CPA of $1, established at the beginning.
Remember that earlier we set up CPL for testing purposes instead of the original CPS. CPL is just cheaper, meaning we get statistically significant results without wasting our budget. All the optimization was made automatically by RollerAds algorithms, yielding:
- ROI of 49%
- Profit of $1,000+
If we were to add manual optimization and turn off zones with no sales, we’d improve our stats even further.
Also, the results indicate that the audience is really engaged, so there is a reason to tap into this segment using a standard or SmartCPC-based campaign for even more HQ traffic. However, the purpose of this case study was to prove that our features, particularly CPA Goal, save your time.
Got your interest? Register on our platform and try out CPA Goal, as well as other features of RollerAds yourself.
CPA Goal Nuances
CPA Goal has a few prerequisites, which might affect your ultimate performance. First, your offer selection still matters. The higher its conversion rate (CR), the more traffic and conversions you will get, which can decrease the number of leads and overall time required for testing.
Judging from our experience, we discourage you from launching campaigns with expensive and complex target actions, e.g., a deposit (not only FTD) or sale (CPS). If that is your case, we suggest inputting a simpler intermediary target action, e.g., shopping cart checkout, CPC, or CPI.
According to our estimations, $20–30, depending on the GEO specifics, CR, and average traffic costs, should be the maximum conversion price to use under the CPA Goal model. If you follow our advice, you’ll spend less time and resources on testing to understand which zones and feeds can be whitelisted.
Auto-Generated Creatives for Full Automation
Let’s talk about the final element of our funnel — the Auto-generated creatives. They have become a game changer on their own, allowing affiliates to set up a campaign in less than 60 seconds and achieve an ROI of 33% with little-to-no effort.
Once again, this is another clever use of AI to generate creatives for Software & Utilities. Auto-generated creatives are refreshed every 10 minutes and are optimized on the CTR basis, meaning you’ll get only the most clickable creatives generated. Just make sure you don’t have a requirement in your KPIs to include the brand logo, as the algorithm cannot fulfill it.
As an alternative option, resort to our Creatives library, filled with content to meet every need of yours. In our case study, however, we can use Auto-generated creatives freely, so we decided to spare some time and synergize two features for better results.
Conclusion
CPA Goal facilitates working AFK. Let the algorithms optimize the zones, while you can focus on something more interesting, like reading our blog 😋
You input how much you want to spend per acquisition and the system will follow your order to the letter. CPA Goal is ideal for trying out a new offer to see whether it has the potential for scaling up. Basically, you automate your A/B testing — a necessary evil, delegated to AI with RollerAds!
Couple it with Auto-generated creatives and other features, and you can even work with your PC turned off. This might be not the best way to maximize your income, but you still can earn, while laying on a coach or attending industry events in person.
