Comrades, we have two pieces of news for you: the good and the bad. First, Google Discover is confirmed to enter the desktop realm. Second, there is no certainty when it will be, as it is still under development.
Having Google Discover on desktops is beneficial for advertisers, but it’s even more beneficial for publishers. As a website owner, you’ll basically increase your audience reach, so that advertisers will be more interested in your traffic.
In this article, we will discuss the advantages of Google Discover in general and for webmasters in particular. We will explain how the arrival of Google Discover on desktop can change the rules of the game and make digital marketing even better.
Announcing Google Discover for Desktop
During the Search Central Live event in Madrid, Google announced its plans to make Google Discover features available on desktop. At this point, we do not have an exact date, but the plan is in place. The expansion of Google Discover is a new opportunity for advertisers, publishers, and SEO masters to generate traffic and keep the users in a loop.
Explaining Google Discover’s Importance for Publishers
Google Discover is a personalized feed that offers news, articles, posts, images, and other content. It’s similar to Facebook’s (or any other social network) feed.
The process of getting featured on Discover is similar to SEO, yet not identical—these are distinct entities. The feed generated for a user is based on their Gmail interactions, search history, location data from Google Maps, YouTube viewing history, and other relevant factors.
We’ve laid out the steps to getting on Google Discover in this article.
It might be challenging to get in there first, but once you’re in, you’ll engage in a positive loop. First, users appreciate your content and continue to look for similar materials in their feed or on your blog. If you satisfy their desire, Google will notice the trend and continue to recommend your materials. It’s a way to generate more traffic almost for free, an alternative to classic SEO, if you will.
As a result, you can provide more engaged users for advertisers, so they are likely to bid on your ad spots more often. Google Discover is a good way to synergize SEO with PPC campaigns, and we know how to do it.
Google Discover on Desktop Is Great
Let’s take a closer look at what the rollout of Google Discover on desktop can bring to the table.
1. With the desktop release, Discover’s traffic potential skyrockets.
Google Discover used to be exclusive for mobile devices. And while prioritizing mobile devices is a norm nowadays, the absence of desktop users means that approximately 36% of traffic is lost. Considering that there are 5.56 billion users online, you are unable to reach about 2 billion people. But you will be able to do it if Google Discover makes its way to the desktop.
2. The Discover desktop rollout promises deeper content engagement.
Desktop sessions typically lead to longer reading times and higher engagement. Plus, appearing on desktop means your content is visible during both work and home browsing, expanding your reach throughout the day.
3. More monetization opportunities for website owners.
With the right network partner by your side, you can additionally monetize the acquired users without compromising user experience or impacting SEO.
Now it’s time to share a few tools and approaches that will make your Discover efforts easier and more productive.
RollerAds Paves Your Way to Discover
RollerAds opens the door to Google Discover with the power of push notifications. Here’s how it works. With the help of our hybrid format, you can combine ads and your in-house updates. This way, you can inform your users promptly about new broadcasts, promotions, events, or any other relevant information you wish to share. Your users will never know what the next push notification will bring, so they stay engaged for longer. Google recognizes this activity as a sign of content value, which increases your chances of being featured in Discover feeds—potentially exposing your content to thousands, or even millions, of new users.
When Discover users land on your website, you can subscribe them to push notifications and then introduce them to some other articles of yours. This way, Google algorithms will notice that users use cross-linking and rank your website even higher. With RolleAds, you can gain a faster route to Discover. And if it ultimately makes its way to the desktop, you have a chance to tap into a lot of traffic.
Making the Most of Your Discover Traffic
Acquiring more users on your website is good in general, but what are you gonna do with them afterward? As a webmaster, you can show them partner ads and get paid for doing that. However, too many ads can spoil the impression, so you need to strike a balance. This is where RollerAds comes into play, as we recognize the importance of keeping your users engaged while maximizing your revenue.
We rely on push notifications, pop ads, and direct clicks to help you monetize your website. Desktop traffic is highly sought after in Tier 1 GEOs, especially among our advertisers. Ignoring desktop traffic is a crime against your income if you work with Extensions, Nutra, Software, eCommerce, or Lead Generation—it’s very prominent in these verticals.
To enter the positive loop in Discover, please contact us. We’ll help set up monetization and a push tag to gather your user base. We are ready to walk the extra mile because our interests are aligned with yours. For example, we helped one of our publishers increase their monthly profit by up to $60,000. It should be noted that we agreed to adopt a laissez-faire approach; if we had invested more effort, this number would likely be higher.
Try RollerAds Now!
Publishers switch to RollerAds en masse because we pay fair commissions, are transparent, and care for your long-term success. You can filter out inappropriate verticals and control your website development.
On our part, we provide a stable influx of advertisers who are willing to tap into engaged users. If you are ready to increase your share of Google Discover traffic, it can benefit all parties involved. Although it’s not yet available for desktop, you should prepare in advance to be the first to meet and greet a large share of new users.
Join us to experience firsthand all the best features our network has to offer. And don’t forget to bring friends to enjoy the perks from our referral program!
