Do you own a website? Are you seeking ways to monetize your digital property? Or would you like to earn more than you are? If the answer to these questions is yes, we are glad to tell you that you came to the right place!
In this article, we will explain how to monetize traffic on your website. You will learn about different types of monetization, how much money you can earn using traffic, and which services can be useful throughout your journey. So, let us begin.
Partnership with Ad Networks
An ad network is a centralized platform for communication and doing business between affiliate marketers (advertisers) and website owners (publishers). Contacting every counterparty manually can be overkill, so such systems streamline the workflow, ensuring a 100% fill rate for your traffic, maximum revenue for each click or impression, and flexible payout methods.
At the same time, each ad network is unique, specializing in particular ad formats, offering unique terms and conditions, providing exclusive features, and favoring some verticals (ad types) more than others. That’s why, even if you’re an experienced website owner, it’s better to take your time to research your potential ad network.
Check out our dedicated article to learn more about ad networks, their benefits for industry players, and tips on choosing the right platform.
Types of Traffic Monetization with RollerAds
As mentioned earlier, ad networks vary, as do monetization types—which are essentially ad formats since you earn revenue by displaying ads. With RollerAds, you can monetize your traffic through Push Notifications, OnClick (Popunders), and Direct Click. We’ll briefly outline these formats below, but be sure to check the links for a deeper dive into how they work.
Push Notifications
Push Notifications are messages with a picture that pop up on the screen of a device (PC, mobile, tablet). These messages can include information on various services, products, discounts, special offers, and triggers to complete a certain action.
Popunders
Popunder, or OnClick (other variations are pop-up, tab-under, tab-up, click-under), appears as a tab behind the main browsing window. Users might not notice it initially, but they will whenever they close their browser or look anywhere on their device. They are hard to miss and monetized on a CPM basis, meaning you get paid for every impression (clicks are not required).
Direct Click
Direct Click is an ad format that functions like a popup, activating when users intentionally click on an internal site link and wait for the result. These links are strategically positioned in high-traffic areas of the site to capture clicks from highly engaged users. It is a very profitable ad format as it has high conversion rates, which is good for everyone.
Extra Income Opportunities for Website Owners
Beyond monetizing your traffic with ads, RollerAds provides additional ways to maximize your earnings. We are committed to helping you get the most out of your business and are always on the lookout for new opportunities.
Hybrid Format for the Best Performance
When working with RollerAds, you can use Push Notifications for more than just sending out ads. Combine this ad format with general website announcements, like news, recent articles, new posts, major sales, or updates, to keep the users hooked so they never know what to expect. Plus, you can automate these notifications, saving time on crafting messages.
This is what we call Hybrid Format. By tweaking frequency, number, and the flow of pops, you get a great alternative or a complementary option for interacting with the audience.
By enhancing user engagement with in-house news, you increase your chances of being featured on Google Discover, driving even more traffic to your website.
Referral Program to Add to Your Income
Our referral program can be a nice addition to your main monetization income. If you’re sociable or know the right people, refer your webmasters to our platform, and if they register, you’ll make an extra 5% of their earnings every month. Pro tip: you don’t need a website of your own to refer to other webmasters; you will still make money as long as the referred people keep earning.
Website Requirements to Start Monetizing
Now that you know how to monetize your traffic with an ad network, let’s find out whether your website qualifies for this method. We welcome websites from almost every niche, with a few exceptions listed below. To ensure a smooth approval process, please review these guidelines carefully—non-compliant websites may be rejected.
Prohibited Content & Restrictions
- Adult content, including erotica
- Legally restricted content (e.g., alcohol, tobacco, drugs)
- BlogSpot domains (WordPress sites are accepted)
- Websites with zero traffic or no engagement
- Unverified ownership (e.g., Google or Facebook pages)
WordPress Plugin for Seamless Earnings
We actively support WordPress websites and even offer a dedicated RollerAds plugin to optimize your monetization. Our plugin enables ad-based monetization, customizable push notifications, real-time message delivery across devices, advanced analytics, and seamless one-click WordPress integration.
The plugin is compatible with all modern browsers and devices and can be set up in just a few clicks—so don’t hesitate to enhance your website’s earning potential today!
Profit in Numbers
When working with ad networks, your profit depends on the number of visitors, their time spent, the website theme, and the ad vertical. At the same time, much depends on your website quality: if the users deem it credible, they are likely to perceive ads better. Let’s break down how much you can make per month, depending on the page views.
- 1M–15M Monthly Pageviews. With a number like that, you can expect an average of $3,000 to $20,000 per month. The amount can be different and depends on various factors, such as the ad network you select, the compatibility of the ads with your audience, and the location of the ads on your website.
- 15M–60M Monthly Pageviews. That’s a big number, granting access to $20,000–100,000 per month and even more.
- 60M–100M Monthly Pageviews. Consider it to be the top of the game. Being here means you can make $100,000–500,000 monthly. But remember that such websites require time, money, and effort to pan out and stand the test of competition.
To check our claims, take a look at our detailed case study, in which one of our publishers boosted their profit from 0 to $60,000 per month. In the article, you’ll find out the steps they took to improve their income and how you can emulate their success.
Why Partner with RollerAds
While some of the following features might not be unique, their combination makes RollerAds stand out as an ad network. Besides helping you earn more than you usually would (see the case study above), we provide all the tools needed to ease your work; check this out:
- Plug and play. The registration and setup process is simple. You sign up as a publisher, go through moderation, and implement a few lines of code on your website. If your website is WordPress-based, it’s even easier because we have a special plugin.
- Detailed statistics. Our platform provides transparent and real-time statistics, giving you access to all your income data.
- Various payment options. We offer almost all popular types of payment, such as wire transfer, PayPal, and Paxum, so you can choose the most convenient one.
- Constant and timely support. Our managers will lead you through all the moderation and setting up processes. Moreover, they will provide tips and the best working strategies to make your work pleasant and productive. They will also share a few memes if you’re into them because professionalism is more than just numbers; it’s about attitude.
- Monetization without borders. Our services are able to work without SSL or access to the root folder, which means we can always provide the monetization you deserve.
- Only trusted ads. We are users, too, and we understand how crucial the browsing experience is. As a publisher, you decide which types of ads to run on your website and how often to show them to your visitors.
- Free ad blockers and fraud evasion. At RollerAds, we make sure that every impression counts to provide stable monetization opportunities. We help to detect bot traffic and counter ad blockers with our in-house software.
- Custom subscription window and content locker. We provide a default subscription window, but you can change the text to make it more suitable for your website. You can also place a content locker with your text to draw more attention to a request to show notifications.
How to Start Working with RollerAds
Here is a brief guide on how to create a publisher account and begin monetizing your traffic.
1. The first thing you need to do is register as a publisher. Just enter your work email address and wait for the email with the password. It won’t take long.
2. After you register, go to the “Sites” section and add one or more websites using the “Add new site” button.
3. We will need to look over your website and analyze it, whether it is yours and whether it has approved content.
4. Add ad placements, i.e., where and how ads should be placed on a page. After that, the system will generate a JavaScript code, which you simply enter in your website HTML.
FAQ for Website Owners
Here are the most common questions we get from website owners every day. To save you time, we’ve compiled them below. Have more questions? Feel free to contact us anytime at contact@rollerads.com or drop a message in our in-platform chat—we’re here to help!
What is the minimum payout?
You can withdraw money starting from $5, depending on the payment method.
How often can I get payouts?
You can request a payout on any day of the week, but the finance department will check and approve it either on Monday or Thursday.
What payment methods are available?
Wire Transfer, WebMoney, Capitalist, Paxum, and PayPal are available. Looking for something else? Contact us, and we’ll find the perfect solution!
How can I track my earnings?
The earnings can be monitored in the appropriate Earning section in the Publisher profile. In filters, you can set the period and see all the earnings by day.
Final Thoughts
Monetizing website traffic can be very profitable. There are various methods, strategies, and ad formats. The key here is to optimize the process and know the rules of this game. Affiliate marketing is not that difficult as long as you have the right partner by your side.
Over 19K website owners are already working with us and monetizing their traffic, and this number constantly grows! Join RollerAds, so that we can help you on each step of your journey to maximize your income and make your work easier.
