We use browsers every day for many purposes—they’re akin to a tasty cake. It is great on its own, but some sprinkles can make it even better. Browser extensions are these colourful, shiny sprinkles.
Currently, Chrome Web Store has 110,000+ browser extensions available. Let’s not forget that Web Store is a separate entity from Google Play, so the total number of apps and extensions is even higher.
Browser extensions are numerous and include grammar checkers, pocket AI assistants, password managers, translation tools, and so much more. Long story short, browser extensions are a broad vertical of products, and even aspiring affiliates can find their profitable niche.
In this article, we’ll go through browser extensions and explain their lucrativeness for marketers, as well as common advertising approaches if you want to start working with this vertical yourself. Plus, at the end, you’ll get ready-to-launch campaign setups; but first things first.
Browser Extensions 101
An extension is an additional piece of software that somehow alters, adds, or improves features on your internet browser. Browser extensions offer a range of benefits, from correcting grammar errors and sharing content on social media to enhancing overall functionality.
For example, you can add an extension that allows you to download certain photo, video, or audio content straight from websites. Another extension, like CheaperThere compares cheap flights from travel agencies and offers you the best deal. Shazam is a popular extension that can recognize any track that is playing in the browser.
Let’s not forget about security-related extensions, which are essential nowadays: VPNs and proxy extensions are great examples. They can provide additional layers of protection against online threats. They help users avoid malicious websites and securely manage their login credentials. Moreover, users can revamp browser appearance with custom themes, cursors, sound effects, visual effects, and much more.
Browser extensions are convenient, affordable, and diverse—you probably use one or two yourself. Thanks to their diversity, the potential audience is huge, but you do have to narrow down your targeting settings to find only relevant users. After all, not every user needs a photo editor in their browsers (which is also an extension).
Ad Formats Used with Extensions
Right, whether you promote an image editor or money-saving extension, you need to know which ad formats perform the best. When working with RollerAds, you can rely on OnClick and Direct Click. Let’s go through their main features one by one.
OnClick
OnClick (also known as Pop ads) is a powerful ad format that automatically opens a new browser window when a visitor lands on a page or performs a specific action. The window can appear either in front of the main content (a pop-up) or behind it (a pop-under).
Pop-ups are best when your goal is maximum visibility and immediate user attention, as they show up right away in the foreground. Pop-unders, by contrast, provide a more seamless user experience. They load behind the active tab and allow users to notice and explore them later, without interrupting their browsing session. This makes them particularly effective for retargeting returning or previously engaged visitors.
Direct Click
The main strength of this format is that it brings high-intent users who click on website’s interactive elements like “Play,” “Download,” or “Exit” buttons, or land on an expired or misspelled domain from a search engine and get redirected to an offer.
Direct Click ads can be used in conjunction with other advertising strategies, such as push notifications or native ads. By combining different ad formats, advertisers can reach a wider audience and maximize their campaign’s impact.
Targeting Browser Extension Ads
As the name suggests, browser extension ads should target desktop browser users. When creating ad campaigns, pay attention to the browser they will be shown on, as compatibility can vary between browsers. Imagine that a user sees a very useful and relevant extension while using Mozilla Firefox. However, the link provided directs them to the Chrome Web Store. This mismatch is an immediate turn-off for the user. Most people are unlikely to go and search whether the same extension is available on other browsers.
GEO Insights for Browser Extensions
One of the most outstanding features of the browser extension niche is that such ads are relevant worldwide. The majority of internet users gladly opt for grammar tools, built-in translators, VPN services, antiviruses, coupon checkers, and more.
Sure, some browser extensions may be more popular or relevant in certain regions due to local internet usage patterns, popular websites, or specific online behaviours. But if you are advertising an extension that finds the best deal on a product or shows a price history graph, chances are that it will be relevant almost everywhere.
Campaign Kits for Browser Extension Ads
Now, if you feel like testing the waters in promoting browser extensions but don’t know where to start, we’ve got good news—and ready-to-use campaign kits for you! Our experts have created these kits for Direct Click campaigns, as this format is currently booming on our platform and delivering impressive results. But if you’re interested in running a Pop ad campaign, just reach out to us via support—we’ll be happy to help.
These kits are very easy to use: simply choose an offer and launch a campaign with the following settings (just make sure your offer’s KPIs align with the settings listed below).
Plus, don’t forget to choose the traffic preset indicated in the settings. If you’re unfamiliar with this targeting option, check out our article where we explain what traffic presets are and why you should use them.
In Conclusion
Browser extensions are in high demand worldwide thanks to their diversity and usability. To get the user’s attention, use tried-and-true ad formats like Pop ads and Direct Click.
The best thing is that the market for browser extensions is vast, and you can find your niche, especially when working with professionals. Join RollerAds to power up your campaigns and tap into high-converting traffic for your needs.
