WordPress is one of the easiest and most popular platforms for running websites. People love it for its simplicity and accessibility.
If you are new to this platform but want to give your traffic business a try, read our latest article about WordPress website setup—you’ll find a gamut of useful info there. But if you already have a WordPress site and are looking for ways to boost its performance and increase your earnings, this article is for you. Plunge in and get your website rolling.
Getting Traffic Flow: Organic, Paid, Discover
Once your WordPress website is fully set up, it’s time to focus on attracting visitors or boosting your reach if your site is already live. There are several ways to do this: you can ramp up your SEO optimization to get organic traffic, run paid ads to drive traffic from other channels, or get featured on Google Discover to give your performance a boost. Let’s take a closer look at what’s involved in each approach.
Organic Traffic: How to Grow It Effectively
Driving organic traffic is all about attracting visitors naturally through search engines by delivering real value. Here’s how to do it:
1. Create content that meets user needs. Focus on producing content that answers real questions and solves problems for your audience. Avoid clickbait or misleading promises, since search engines and readers both value honesty and relevance. The more your content matches what people are actually looking for, the higher the chances it will rank and keep users engaged.
2. Optimize for SEO. Use the right keywords, make compelling headlines, and implement SEO techniques such as proper URL structures, internal linking, meta tags, and schema markup. This helps search engines understand your content and improves your chances of ranking higher in search results. Don’t forget on-page SEO basics like image alt texts and page speed optimization—we’ve covered all this in our latest article.
3. Post consistently. Aim to publish at least 2 articles per week to keep your site fresh and give users a reason to return. Regular posting also helps build authority in your niche over time.
4. Analyze and improve user behavior. Don’t forget to monitor user behavior regularly. Tools like Google Analytics and many others allow you to track metrics like bounce rate, scroll depth, and click patterns. You can even watch session recordings to see where visitors struggle—maybe a confusing CTA, slow-loading pages, or unclear navigation. Use these insights to tweak your content, layout, and overall site experience to keep traffic flowing smoothly.
Paid Traffic: How to Drive Visitors Quickly
Paid traffic means running advertising campaigns that bring visitors directly to your website. Unlike organic traffic, which takes time to build, paid campaigns can deliver immediate results and give your site a strong boost in visibility.
With paid campaigns, you can:
– Target a specific audience based on location, interests, demographics, or browsing behavior.
– Control the volume of visitors and make adjustments to your site based on performance.
– Get into Google Discover flows by bringing immediate attention to new content (more details about that below).
The RollerAds ad network can help you do this quickly and effectively. We provide high-quality traffic and support you in choosing the right strategy and traffic volume for your goals.
Register if you are not our client yet and reach out to our support team via the in-platform chat—we’re always just a message away.
Google Discover: How to Speed Up Your Way
The standard way to get featured on Google Discover is similar to your efforts to rank higher on Google Search. It means you follow the same strategy as when attracting organic traffic and optimizing SEO. However, there are two other approaches you can take to speed up your appearance on Discover.
The first—you’ve just read about. Paid traffic can get you featured, and we observe numerous such cases among our clients. The usual process works like this: a website owner publishes fresh content on their site and immediately buys traffic from us directed to this content. This creates the necessary user engagement that Google notices.
Now for the second path. This usually goes hand-in-hand with paid traffic. Once the content is published and the ad campaign is running, our webmasters send automatic custom push notifications to reactivate the existing audience (it’s our in-house product, available upon request). Users see these notifications, click through, and visit the content, boosting the website’s visibility. You can read more about these two approaches in our dedicated article.
WordPress Website Monetization
Once you have users actively visiting your website, it’s time to turn their clicks into dollars. There are several ways to monetize your site, depending on your audience, content, and strategy. Here they are:
1. Run ad campaigns. In case your website was created as part of the marketing funnel—you can place ads with offers you tend to promote right there.
2. Place native ads. Native ads integrate seamlessly with your website content, making them less intrusive and more effective. Platforms like Google AdSense or other monetization networks allow you to place ads that match the look and feel of your site.
3. Complement native ads with push notifications as an additional way of generating profit. Push ads bring consistent income and are simple in integration. Read more about AdSense and Push strategy compatibility in our recent article.
4. Add other ads. In addition to native and push ads, you can integrate other ad formats like Direct Click or OnClick. These formats provide stable revenue while also reinforcing brand awareness.
However, push notifications remain the easiest and most profitable monetization method. Why? First, push involves subscription, which means you can re-engage visitors after they leave your site with custom messages about new content or updates. This brings a steady flow of returning users—something Google values. Also, push works well alongside other monetization methods, giving you a consistent extra stream of income from the same traffic.
Second, since WordPress is all about ease of use, we’ve developed our own RollerAds plugin that lets you set up push monetization in just a few clicks. You can grab it right here, or visit our article to learn more about this plugin.
Final Thoughts
To round things out, growing traffic and monetizing a WordPress site, though it may feel overwhelming at first, becomes straightforward and rewarding with the right tools and the support of a trusted network partner. At RollerAds, we’re always by your side, no matter if you want to attract more visitors or monetize the traffic you already have.
Whether you’re just starting out, scaling an existing project, or testing a new monetization network, now is the perfect time to act and turn your WordPress site into a real source of profit. Plus, you can transfer your existing subscriber base to our platform without any loss, in just a few steps—and roll it back anytime you want.
So click this link or the banner below and join our monetization family—we’ll be happy to have you onboard.
