It’s been a month since the AW Americas conference in Cancun, but we’re still working on what came out of it and the opportunities it opened up for the industry. And we’re eager to share some of them with you. First, it’s worth mentioning that it was the first AW conference in the Americas, which paved the way for immense partnership opportunities for all parties and long-lasting collaborations that were previously out of reach. But let’s take things one step at a time.
The geography of conversations
Wherever you go with digital marketing conversations, there’s always a global agenda in mind. Though our industry does permeate each GEO around the world, this time, the conversations mainly revolved around the US and LATAM markets. This was a good thing, as it let us delve into the needs of these markets and see the direction in which we have to adjust to meet them. So, let’s talk about what we discovered.
Key takeaways from AW Cancun
The main interest of affiliate marketers lay in receiving quality CPA traffic for Finance, Nutra, and Entertainment offers. These are the verticals we all have to pay attention to when we scale to the US and LATAM. Moreover, everyone we talked to was not only looking for what works best according to their experience, but also seeking new ways, approaches, and ad formats to enhance their performance and make the most of the traffic they get.
Speaking of new approaches, what piqued our new partners’ interest most was our Direct Click format and the relevance of the audience thanks to the IAB targeting feature, which helps organize and classify traffic by intent. We won’t get into the details of this format and IAB content categories, but if you haven’t heard about them and are eager to learn more, head over to our blog to find out what makes Direct Click stand out and how IAB targeting can save you time and money. And we keep rolling.
Insights from our partners
Pierre Bertin, RollerAds’ Chief Business Development Officer, and Facundo, our BizDev Manager, had the pleasure of talking to some of our partners and asking them up-to-date questions that matter to our users.
Winning ad formats & optimization with Ralleigh from Round Sky
Round Sky is a lead generation company specializing in the Finance vertical. So, we were able to discuss:
• The best-performing ad formats for Round Sky in the US
• The challenges affiliates face
• Round Sky’s approach to the Finance vertical
Inside affiliate marketing & AW conferences with KJ Rocker
KJ Rocker is the perfect person to talk to about AW conferences, and we couldn’t miss the opportunity to speak with him in person about:
• How KJ got started in affiliate marketing
• His take on AW conferences and the affiliate market
• What makes Affiliate World Americas in Cancun different from other events
AI, trends, and challenges in affiliate marketing with Vasilii Gamov from Peaky Ads
Vasilii Gamov, CEO & Founder of Peaky Ads, a digital marketing agency, shared his take on:
• Which trends are in the spotlight right now and what to expect in 2027
• How AI is impacting day-to-day processes
• What affiliates should pay special attention to
Top GEOs & full-funnel marketing with Andres from Admattic
We’d wanted to talk to Admattic’s team, the Brandformance Digital Agency, for a long time. At this conference, we had the opportunity to talk to Andres and discuss:
• A full-funnel approach in practice for Admattic users
• Top-performing GEOs right now
• How AI is integrated into day-to-day processes and where it brings the most value
New partnerships and network expansion
We never miss Affiliate World conferences, not only because they give us a chance to stay in the loop with what’s going on in the industry, meet our current partners in person, and share our own insights, but also because these events always provide great opportunities to meet new people, forge partnerships, and spend time surrounded by professionals who are driven by a common goal: making the industry flourish.
And there’s more to come
Though we had a great time in Cancun and, as we mentioned earlier, still have plenty to follow up on in the aftermath, we’re already looking forward to taking part in the next AW event, AW Asia, which will take place in Bangkok, Thailand, on December 9–10, 2026.
If you want to talk to our team and discuss the opportunities and strategies we offer, please book a meeting in advance, as our schedule is often full during such events. Follow us on social media to stay up to date on upcoming meeting opportunities, and let’s keep in touch. We have a lot more to share!
