Push ads vs push notifications

What’s the difference between Push Notifications and Push Notification Ads?

In the market there are too many definitions so it’s easy to get confused. Let’s discuss what’s the difference between Push Notifications and Push Notification Ads.

Push notifications come directly from apps users download on their phones and have been developed as a means of internal communication. An App push notification is a message that pops up on a mobile device. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. App publishers can send them at any time while users don’t have to be in the app or using their devices to receive them.

App push notifications are not a part of the affiliate marketing industry, though are commonly used for marketing purposes, too.

Push ads notifications, on the other hand, are online ads coming from websites they’re meant to drive traffic to and are possible on both desktop and mobile devices. Any publisher is thus allowed to enable push advertising on their websites to the subscribed users. Push ads are one of the ad formats available in the affiliate marketing industry. 

Push notifications and push ads notifications are both types of Internet-based communication, yet they shouldn’t be mistaken as the same thing. They both come in the form of small instant messages, they’re quick and non-intrusive BUT push ads notifications serve marketing purposes and were created to resemble push notifications. Push notifications ads, meaning push traffic, wouldn’t exist if it hadn’t been for the development of push notifications.

If you want to test thrending format of Push Notification Ads create a new campaign with Roller Ads right away!

Recent Posts

  • The Ultimate Guide to CPA Goal Success

    The Ultimate Guide to CPA Goal Success

    This guide explains CPA Goal and shows how to set up and optimize campaigns with ease using this powerful automation tool. Perfect for beginners and pros alike.
  • Brazil: The Untapped Traffic Opportunity

    Brazil: The Untapped Traffic Opportunity

    Find out why Brazil is the next big thing in affiliate marketing. Explore top verticals, tips, and campaign kits to turn Brazilian traffic into real profits.
  • Push Notification Market: Dead or Alive?

    Push Notification Market: Dead or Alive?

    Google’s update changed the game for the push market. Learn what it means—and how RollerAds can help you adapt and thrive in the post-update reality.
  • Expert Insights on Traffic Monetization

    Expert Insights on Traffic Monetization

    In this exclusive interview, Michael, the Traffic Acquisition Lead at RollerAds, explains why website monetization is essential and how to do it effectively.
  • CPA Goal: Not a Magic Wand, But a Time Saver

    CPA Goal: Not a Magic Wand, But a Time Saver

    In this article, RollerAds CPO, Alexander Akkaev, breaks down how CPA Goal can automate bidding, save you time, and simplify your advertising efforts.