If you’re looking to boost the performance of your advertising campaigns, RollerAds could be your partner of choice. Known for its cutting-edge tools and advertiser-friendly features, RollerAds simplifies ad optimization while driving impressive results. Whether you’re new to digital advertising or a seasoned marketer, RollerAds equips you with everything you need to grow your business and meet your goals.

Curious about how these features can elevate your campaigns? Let’s go over the most interesting features and bidding models together!

CPA Goal: Maximizing Return on Ad Spend

CPA Goal bidding model is a smarter way to run ad campaigns that saves you the hassle of manually setting bids while ensuring you hit your target CPA.

It’s like having an autopilot for your ad optimization, designed to achieve the best results for your budget.

Let’s see how it works. Instead of manually adjusting CPC or CPM, you delegate most of the optimization to smart algorithms. You still pay for clicks or impressions, but the bidding process is entirely automated to focus on delivering conversions within your target CPA.

The system uses detailed data from thousands of traffic zones to fine-tune your campaign’s bidding. By analyzing performance, it automatically adjusts bids to balance traffic costs and conversion rates, ensuring you get the best results. 

Make sure to set up the S2S postback, or CPA Goal will be unavailable.

A Smarter Way to Bid with Smart Models

Traditional bidding models require you to set a fixed bid, such as $0.10 per click (CPC) or per 1,000 impressions (CPM). This amount is applied every time someone clicks or views your ad. Sounds simple enough, right? The problem is that market conditions aren’t static—they fluctuate, and your fixed bid may quickly become outdated. When this happens, you’ll need to manually adjust your bids to stay competitive.  

If you’re running just one campaign, this manual approach might be manageable. However experienced affiliates often juggle multiple campaigns—for instance, separating campaigns for mobile and desktop traffic. Multiply that by several markets, and suddenly, manually tweaking each bid becomes a frustrating, time-consuming task.  

That’s where RollerAds might save you a fortune on campaign losses and headache pills.

SmartCPC and SmartCPM take all the work of manual adjustments by introducing automated, dynamic bidding strategies. These advanced tools optimize your bid amounts in real-time, improving ad performance while saving your budget. Here’s what they do:  

• Dynamic bidding: Algorithms adjust your bid for each traffic zone based on market conditions and your settings. This means you’re always competitive without overpaying.  
• Bidding strategies: With slider settings, you can choose how aggressively you want to bid. Whether you aim for the top of the auction or prefer staying closer to the average, the choice is yours.  
• Max bidding: You can set a maximum bid to ensure you never exceed your budget. The actual amount you pay will typically be lower, depending on average auction prices and your strategy.  
• Customizable traffic management: Generally, there are two scenarios you can choose from.

1. Normalized buying ensures traffic is spread evenly across zones, perfect for broad testing campaigns like Run On Network (RON). 
2. Click/Impression capping allows you to set strict limits on the number of clicks or impressions per zone, ideal for fine-tuned campaigns.

Using SmartCPC and SmartCPM allows you to focus on what really matters—planning and analyzing your campaigns, while the algorithm takes care of bid optimization. The system ensures you’re getting the best value for your ad spend without constant micromanagement.  

Streamlining Campaigns with Traffic Presets

Traffic presets are like a shortcut for affiliate marketers, offering pre-optimized whitelists for specific verticals and GEOs. Instead of spending countless hours sorting through various feeds and zones, presets provide you with a ready-made solution carefully put together by RollerAds’ experts.

• Pre-tested: Presets come with traffic sources that are already tried and tested, ensuring consistent performance. Think of them as a collection of the best-performing sources for your target GEO or vertical.
• Reliable: Each preset is put together by industry experts. These aren’t just random collections—they’re proven strategies developed through comprehensive testing.
• Relevant: If you’ve already decided on your niche or GEO, presets give you access to the most relevant traffic sources.
• Time-saving: With presets, you can skip initial traffic tests and dive straight into running your campaigns. While testing your campaign is still recommended for fine-tuning, presets save a significant chunk of setup time.

Lasting First Impressions with RollerAds’ Creatives Library

Choosing the right creative for your campaign can be the game-changer that determines your success. Whether you’re promoting sweepstakes, utilities, or eCommerce products, the creative you use plays a huge role in catching attention and driving conversions.

The RollerAds Creatives Library isn’t just a massive database of images, videos, and animations—it’s your go-to resource for inspiration and content that has been tested and proven to work well. The library hosts an enormous collection of creatives specifically created to work with various verticals like:

• eCommerce
• Sweepstakes
• Antivirus software
• Utilities
• Nutra
• VPNs
• Finances

You can fine-tune your search with filters for country, device, and language, ensuring that the creatives align perfectly with your audience and campaign goals. Need something ultra-specific? Just reach out to your personal account manager for exclusive solutions.

At RollerAds, you also gain access to Auto-generated creatives for Software & Utilities. These creatives are optimized for CTR in each target zone, giving you not just one but thousands of options. Plus, they’re regularly updated to help you drive even more traffic.

Auto-creatives are not just about saving costs but also about driving results and maximizing profits. We’re actively working to roll out this feature for other popular verticals as well. So stay tuned!

Target the Right Users with Flexible Targeting Settings 

When it comes to ad campaigns, it’s not just about reaching as many people as possible—it’s about reaching the right people. That’s where RollerAds’ flexible targeting settings come in. They give you complete control over who sees your ads, allowing you to find your audience and get better results without wasting your budget.

Imagine running a campaign for a mobile app. You wouldn’t want to waste money showing your ads to desktop users. Similarly, if you’re promoting a service for a specific country, showing ads globally would be a pricey mistake. RollerAds understands this and offers a range of customizable targeting options to help you focus your efforts where they matter most.

• GEO targeting: RollerAds lets you zero in on specific countries, regions, or even cities. Whether you’re running a global campaign or targeting a local audience, you can customize your settings to show ads only to users in relevant locations. It’s a simple way to boost relevance and improve ROI.
• Device and OS targeting: Not all users behave the same with different devices. RollerAds makes it easy to filter by device type—mobile, desktop, or tablet—and by operating systems like iOS, Android, or Windows, allowing you to include or exclude specific versions. If you know your campaign performs best on mobile, for example, you can focus your budget there. 
• Browser targeting: RollerAds takes targeting a step further by allowing you to filter users based on their browser (Chrome, Safari, etc.) with options to include and exclude versions according to your preferences. This level of detail can help you tailor campaigns for highly specific use cases or audience behaviors.
• Dayparting: Timing is everything in advertising. RollerAds allows you to schedule your campaigns so they appear at the best times—whether that’s during working hours, on weekends, or late at night. You can even tweak your settings based on the time zone of your target audience.
• Freedom to customize: In addition to selecting targeting options, you can exclude those you don’t need—an especially useful feature for offers with specific restrictions.

With these tools, you’re not just casting a wide net and hoping for the best. You’re building campaigns that are as precise as you want them to be.

Flexible targeting ensures that every dollar you spend goes toward reaching people who are genuinely interested in what you’re offering.

Campaign Management with CPA Optimization

CPA Optimization automatically disables zones with the lowest conversion rates, saving you from manually removing them one by one. By streamlining this process, CPA Optimization helps you test campaigns faster and plan your budget more efficiently.

However, to make this feature work, you’ll need to set up postback—a crucial step to ensure conversion data is reported correctly.

When you set up a campaign, you’ll define a bid size and a budget. From there, you can choose between two optimization modes:

• Recommended mode: The system automatically analyzes your conversions and removes zones that aren’t performing well.
• Custom mode: You specify your own criteria for excluding zones, giving you full control over the process.

Once the initial testing is complete, you can move the top-performing zones to a whitelist, tweak your bids to align with your goals, and maximize your results.

With CPA Optimization, achieving your campaign goals has never been easier. Let the automation handle the heavy lifting while you focus on scaling your success.

Closing words

RollerAds isn’t just another advertising platform—it’s a tool built to help advertisers succeed in a competitive landscape. With smart features like CPA Optimization, flexible targeting settings, traffic presets, smart models, CPA Goal, and Creatives Library, it’s designed to maximize your return on investment while saving you time and effort.

Whether you’re new to digital advertising or an affiliate pro, RollerAds has the tools and experience to help you reach your goals faster. Ready to level up your campaigns? Dive in and see how RollerAds can take your advertising strategy to the next level.