Survey traffic is widely recognized as one of the most high-converting channels. It brings already warmed-up and engaged users straight to your landing pages and delivers only interested clicks and strong behavioral metrics—exactly what you want when launching ads.
In this article, we’ll lay bare the ins and outs of this type of traffic at RollerAds and show you where it works best and how you can tap into it. But first… please answer some quick questions. Just kidding!
What Is Survey Traffic?
This type of traffic consists of users who filled out various kinds of surveys and clicked the CTA button, waiting for what comes next. These users stay on the page in anticipation of the next step and become your most interested users ready to pay attention to whatever you present.
At RollerAds, this traffic is integrated into the Direct Click ad format, currently one of the top-performing formats on our platform. It works with both CPC and SmartCPC pricing models.
Want to see CPC and SmartCPC bid models in action? We recently ran a case study using the Direct Click ad format to determine which model performs best for initial tests. Check it out to learn where to start.
Where Does Survey Traffic Work Best?
You can get the most traffic from surveys by targeting users in African countries, LATAM, and Southeast Asia. These regions are highly recommended for reaching engaged survey users.
Moreover, your offer doesn’t need to match the topic of the surveys users completed. Just make sure your landing page clearly explains the product you’re promoting and includes a strong call to action (CTA).
When to Use Survey Traffic?
There are a couple of use-case scenarios where survey traffic is just what the doctor ordered (both boil down to the same goal: increasing earnings quickly):
– When you want to scale your Direct Click campaigns: You’ve tested your offer and now want to give your earnings a significant boost.
– When you need warmed-up, engaged users to get results faster: Even though the Direct Click audience is already highly interested, survey users convert even better, provided you target them correctly and present your product clearly.
Where to Get Survey Traffic?
On our platform, there isn’t a specific field to directly target survey users. To access this traffic, get in touch with your account manager or our support team—they’ll help you optimize your campaigns.
You can also reach out to us via any of the social media platforms listed below. Don’t forget to subscribe so you don’t miss our upcoming guides and important updates.
Happy surveying!
