When it comes to digital marketing, all countries with internet access can be divided into three tiers. We’ve already told you about Tier-1 and Tier-2, and some of the most coveted GEOs out there. High payout rates coupled with digitally advanced audiences attract lots of affiliates, so the competition there is stiff.
But what if you’re just starting out as an affiliate or simply prefer something less challenging? Meet Tier-3, probably the largest region in affiliate marketing and also the most diverse. Affiliates tend to have a prejudice against T3, but is it really justified?
Considering that Tier-3 countries tend to provide affordable traffic en masse, people there don’t have the same level of banner blindness as in T1, and the competition is milder, they might become an ideal pick for some affiliates. While the payouts there might be humbler, the conversion rates more than compensate for it. Let’s see how lucrative T3 can be.
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About Tier System
Economically speaking, countries can be divided into three groups: developed, developing, and third world, primarily assessing them based on their economic development. Affiliates, however, classify countries into tiers differently, focusing on the solvency of consumers and their average income levels.
Another significant factor is online payment accessibility. Initially, this service was mostly available in highly developed nations such as the USA, Canada, Western Europe, and Japan. In contrast, online payments and card usage were relatively new in other regions, even when affiliate marketing thrived. Today, a wide range of payment methods, including credit cards, internet banking, and SMS payments, are accessible in nearly every part of the world.
Additionally, the political situation and specific legal frameworks within a country can affect its categorization and the nuances of its regulations.
As a rule of thumb, most of the countries from Western Europe and Northern America belong to Tier-1. The Second Tier consists of the CIS, some LATAM, and SEA countries. All the other countries, provided they have internet access, make up Tier-3.
It should be noted that the classification can be vague at times, which is why the same country may belong to different tiers in various sources of information found online.
Tier-3 Country List
Tier-3 traffic is marked by its affordability, volume, and a less discerning audience. Although the payouts for its respective GEOs might be lower, the sheer volume of conversions makes up for it. As a cherry on top of the cake, what worked for T1 and T2 a few years ago, usually still works for T3, which means you can repurpose your creatives. However, local languages can be difficult to master, which is why you will need someone to proofread your creatives to avoid translation blunders.
Tier-3 countries are far from being homogeneous, ranging from tiny states to some of the most populous countries in the world. So if you have ever suffered an unsuccessful campaign for T3, don’t give up so fast, as there are tons of alternative GEOs to pick from.
Best of all, former colonies of England or France do speak some European languages. And even though local ones will convert better, mainstream languages are still a viable option.
Working With Tier-3 Countries
Tier-3 countries are a great field to start and to become confident in affiliate marketing, as you don’t have to craft complex funnels. People are not so accustomed to internet and affiliate marketing, meaning you can opt for simpler approaches and ad formats.
Try Push and OnClick ads from RollerAds to reach users in any part of the world. We provide some of the most flexible targeting settings in the market and cutting-edge tools to make your work with us convenient and pleasant.
From CPA Goal to campaign presets, with RollerAds you’re bound to find your perfect approach to affiliate marketing. Register now and start making money like a pro.
Most In-demand verticals
Tier-3 populations have a tendency to desire to get rich overnight. Capitalize on this willingness by offering to opt for Sweepstakes, preferably with a Single Opt-In. A simple registration form, a large potential audience, and a mass desire for freebies should compensate for some junk leads and get the job done.
When it comes to ad formats, besides banners, you can use the aforementioned push notifications and pop ads. Remember, the local people are not as tech-savvy as the ones from T1 and T3, so they might still not be accustomed to popping up windows.
Also, consider promoting Surveys once you learn the ropes with Sweepstakes. They are similar, but Surveys have a longer funnel for the sake of learning more info. Users need to verify their email and answer a couple of questions in exchange for an additional discount, bonus to purchase, etc.
This info can be used to perfect your targeting settings and get a competitive edge over other marketers who try to rake in every user possible. Once again, people are less picky here, so you can be a bit more daring when it comes to approaches and creatives. Just make sure to consult the local legislation beforehand.
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Tips for Tier-3 Ad Campaigns
When working with Tier-3 GEOs, there are some nuances and tricks that you should know about to maximize your profit. For starters, we remind you to use the full toolbox of RollerAds features to make your work easier, more efficient, and more profitable. Consider trying out our SmartCPC & SmartCPM bidding models. Save on costs whenever possible with dynamic bid adjustments and make the most out of highly engaged users of T3.
You can also go full-auto mode and opt for CPA Goal, our latest feature. With its help, you can set up how much you’re willing to pay and let the algorithms pick the optimal zones and feeds for you to ensure maximum conversions. Plan your budget one step ahead and reach your goals, while having your eyes set on the bigger things.
Besides cutting-edge payout models and CPA Goal, there are more tips for you below.
Payment Methods
Working with Tier-3 countries’ traffic, you can stumble upon a problem that not every payment method can be available there. You need to research every country you plan to work with to avoid putting up an ad that is irrelevant to customers.
Your Audience is Easy to Impress
Unlike Tier-1 markets, where every detail must be flawless, Tier-3 audiences tend to be less picky. This allows you to produce a higher volume of reasonably good campaigns within the same timeframe.
Use Local Language
Tier-3 countries are usually small and not everyone knows universal languages such as English. It would be wise to hire a translator and localize every banner to the local language. That way you will gain more attention and conversions, simply because people would be able to understand your offer.
Of course, because T3 is so diverse, you can make the creatives in English for some of the most developed GEOs out there, e.g., India. This might hamper your conversion rate a bit, but it’s a good way to tap into the local markets without doing too much research.
Traffic Presets
RollerAds provides traffic presets and some related campaign kits, including for T3 GEOs. These are some field-tested settings, which you can use to start with. Of course, they might require some adjustments later down the road, as your offer of choice can be unique, but it’s better than beginning from scratch.
Different Cultures
Conduct Thorough GEO Research. Use the Country Comparison Tool to create a psychological profile of your target audience, allowing you to customize your campaigns effectively. Don’t forget to check out the social media profiles of the local stars to learn what the audience wants to hear and tailor your creatives accordingly.
Local Events
Understanding local celebrations and events is crucial. Not only can these occasions present marketing opportunities, but they can also lead to decreased traffic. Think about it, people might go outside to meet up with their relatives during New Year, so do your homework and research not only GEO but local holidays too.
Event marketing can be tricky, but once you master it, you can ride the wave of conversion surges. Remember about local sports and preferences, for example, the Indian Premier League (IPL), which is a major cricket event in spring. It’s a nice period for many verticals, eCommerce for example.
Slow Internet
Keep in mind that there are not many Internet providers in Tier-3 and the quality of Internet connection can be lackluster. In addition, not everyone has high-end smartphones or PCs. Your landing pages should be responsive no matter what; otherwise, you will lose conversions.
Thus, use PageSpeed Insights from Google to ensure your pages are up to speed. Try to keep your pre-landers especially lightweight, without overloading them with interactive elements. With T3, simpler is better.
Conclusion
The bias against Tier-3 traffic can be strong, but don’t let the prejudice cloud your mind and your hunch for profit. T3 GEOs might not provide the same level of purchasing power, but the users are numerous and convert relatively easily.
Use traffic presets from RollerAds for a jump-start. Alternatively, take your time to research your particular GEO and go with our CPA Goal to plan things out perfectly. You can also use various bidding models, including smart alternatives, to save on costs.
Remember, what used to work for T1 and T2 might not have exhausted its potential in T3. But even if that’s not the case, monitor the social media of local influencers to learn more about the local preferences or use the Country Comparison Tool.
At RollerAds, we care for your success and provide all the required materials for your favorable outcome. Refer to our blog and FAQ for more information, and use all the features we provide you with to generate traffic of quality. Your job is to make profit, ours is to help you along the way.
