Imagine walking into a party where everyone is already chatting, laughing, and sharing stories. You can seamlessly join the conversation, share your ideas, make suggestions, or even introduce an offer that fits the topic—no need to warm them up first. They’re already engaged and ready to interact.
That’s exactly what social browser traffic is like. Instead of chasing cold leads, you’re tapping into an audience that’s actively browsing, clicking, and engaging in real time.
Now, your OnClick and Direct Click ads can appear right in social media browsers, allowing you to target these browsers when setting up your campaigns.
But what makes social browser traffic so effective and how to use it? Let’s break it down.
Social Browser Traffic Explained
Social browser traffic refers to visitors who land on your pages through built-in browsers of platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
Think of these platforms as bridges, connecting users actively browsing social networks to your content via ads they encounter in the process. This audience boasts exceptional engagement, meaning your ads are more likely to drive conversions. As an affiliate, you have no reasons to ignore this type of traffic.
How to Make the Most of Social Browser Traffic
Test your offers: This traffic is a great way to gauge the potential of an offer you are promoting. If it resonates with this kind of audience, it will likely perform well across other traffic sources, too.
Boost campaign performance: Social browser traffic can boost your ongoing campaigns. The more engaged users you attract, the higher your chances of driving conversions and maximizing ROI.
Focus on right verticals: Social browser traffic performs exceptionally well in verticals like finance, sweepstakes, and e-commerce, making them ideal for your campaigns.
Optimize for mobile: Since most social traffic comes from mobile devices, be sure your ads are mobile-friendly for a seamless user experience.
Key Insights on Social Browser Targeting
This kind of traffic works in tandem with OnClick and Direct Click ads, removing the need for creatives. Plus, if you target Facebook browser traffic, for example, Facebook users will see your ad within the same window—without being redirected to another browser or leaving the page.
The List of Social Browsers Available on RollerAds
X (Twitter)
Threads
TikTok
Snapchat
Discord
Line
KakaoTalk
You can find the full list in the Browser section when setting up a new campaign. The social browser targeting option is already available for all advertisers on RollerAds.
The Takeaway
Power up your campaigns with social browser traffic to enjoy higher CTR and improved conversions. Should you have any questions when launching social browser-based campaigns or require any kind of assistance, feel free to reach out to your manager or our support team.
Not a part of our vibrant RollerAds community yet? Join us today, and let’s take your campaigns to the next level! Sign up with RollerAds now, and together, we’ll unlock the full potential of your campaigns!
